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Articles

Five Steps for Social Media Marketing Using Free Web Technology

by Joe Taylor Jr. on February 13, 2010

Social media have become a powerful small business marketing technology for entrepreneurs who truly understand how to network effectively. Just posting ads or special offers won’t work on systems where viewers can easily tune you out. Follow these five steps to turn your own social media marketing effort into a success.

Social Media Marketing Step #1: Be generous.

You can use tweets and Facebook status updates to do so much more than just let friends know what you’re having for dinner. Add information to the social web that opens dialogue or informs followers about your specialty. Participating in Twitter’s Follow Friday (#ff) tradition lets you call out other influential community members. Understanding your target audience can help you craft the tips, hints, and news items that impact your online presence. [click to continue…]

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Five Decades of American News Radio History

by Joe Taylor Jr. on January 30, 2010

It's been about ten years since I wrote for AOL's content team, and I'm excited to be back on their roster. Here's the first piece I did for the AOL Radio Blog:

Although news reporting had been a regular component of American broadcast radio since its invention, the "news radio" format didn't emerge until the end of the 1950s. Experiments in California and New York helped station owners combat an overall audience shift from radio to television for entertainment programming.

Read the full piece on the AOL Radio Blog…

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The Secret History of Used Cars

January 16, 2010

When we lived in Athens, Lori and I had fun times with a couple of used cars: a Honda Civic that my mechanic declared "an impossible perversion of Japanese engineering," and a Pontiac Sunfire that ran great and was almost absolutely a salvage vehicle. I liked the Sunfire, but had to give it up when [...]

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CRM Systems Thrive with Five Kinds of Data

August 28, 2009

First-time buyers of CRM systems often wonder what makes customer relationship management software tick. Effective CRM tools go beyond lists of names and addresses. They collect and help teams interpret five critical types of data…
Read more on the Small Business CRM Software Blog…

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CRM Software Helps Drive Customer Loyalty

August 28, 2009

A third of consumers make purchasing decisions based on the level of customer service offered by companies with effective CRM applications. Recent results from a British consumer survey suggest that retailers must do more than institute reward programs to maintain customer loyalty during a recession. Although the latest generation of customer relationship management software makes it [...]

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Social CRM Software Helps Companies Evolve Customer Contact

August 26, 2009

While business leaders grapple with Twitter and Facebook interactions, experts advise companies to master the art of the direct message in under 140 characters. CIOs and other company leaders with questions about their investment in social CRM applications can review previous innovations to understand the importance of communicating with customers using their favored systems. 
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