Advertising has always been a tricky business for legal professionals. While the most storied law firms rely on long-time clients and on personal referrals, new practices often make hard decisions between keeping up appearances or bowing to the pressure of the marketplace. Loud ads on television, in the yellow pages, and on bus stop benches may get some results, but often run the risk of branding lawyers as ambulance chasers.
December 29, 2009
PPC Management Offers New Practice-Building Strategy for Attorneys
About Joe Taylor Jr.Joe Taylor Jr. has covered personal finance and the music business for over two decades. His work has been featured on NPR, CNBC, Financial Times Television, Fox Business, and ABC News. Previously, Joe worked as a marketing and customer service training advisor for three of the country's leading consumer lenders. He recently completed a personal finance book entitled The Rogue Guide to Credit Cards; (Rogue Guide Books, 2012). When not writing about business, Joe serves as a business sales manager for a Fortune 500 technology company.
