While business leaders grapple with Twitter and Facebook interactions, experts advise companies to master the art of the direct message in under 140 characters. CIOs and other company leaders with questions about their investment in social CRM applications can review previous innovations to understand the importance of communicating with customers using their favored systems.
August 26, 2009
Social CRM Software Helps Companies Evolve Customer Contact
About Joe Taylor Jr.Joe Taylor Jr. has covered personal finance and the music business for over two decades. His work has been featured on NPR, CNBC, Financial Times Television, Fox Business, and ABC News. Previously, Joe worked as a marketing and customer service training advisor for three of the country's leading consumer lenders. He recently completed a personal finance book entitled The Rogue Guide to Credit Cards; (Rogue Guide Books, 2012). When not writing about business, Joe serves as a business sales manager for a Fortune 500 technology company.
