Essential Small Business Management Tools
Update (5/4/2022): Since I first wrote this post and granted this podcast interview, some major changes happened at Basecamp that caused me […]
The Syllabus 2020: The Brand You 50
Tom Peters made bold predictions about the future of work in 1999. Here's why I still recommend this powerful (but tiny) book on building a personal brand.
Personal Branding’s a bunch of bulls#!t! (But we’re going to need it, anyway.)
Smart professionals recoil at the phrase, but personal branding's going to play an important part of your career in the next decade.
Introducing Podcast Taxi
It was just a matter of time. For years, I’ve been recommending podcasts, audiobooks, and other personal audio recordings as a pillar […]
Beautiful evening. You can almost see the stars!
Jay Frank gave a toast when Lori Taylor and I got married that might have been as long as the actual ceremony. […]
An Hourglass and a Flower Pot
It’s the fall of 1987. There’s a new kid on the school bus. An Army brat, if I remember, or maybe the […]
Marketing on the post-organic web
The “level playing field” we enjoyed online from the early 2000s now looks a lot more like broadcast media from the late […]
Here’s why we start every web design project by asking, “What does success mean for you?”
Every web design project we launch starts with a kickoff session and a series of stakeholder interviews designed to discover how our client defines success.
Measuring your messaging’s real ROI
You’ve got “reach.” You’ve got “engagement.” You’ve even got “amplification.” But all the online media jargon in the world won’t help you […]
Build your “burnout-proof” content marketing program.
Never let writer’s block get between you and your audience again. Learn how to take a single great idea and customize it […]
Why you need to own your marketing platform
In this livestream from my personal archives, the 2820 Press team reviews why it’s never enough to build your business solely on […]