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After 20 years of UX work, I finally got my stinkin’ badge.
The first time I held a copy of Designing Web Usability in my hands, it was 2000. I had launched spinme.com in 1997 as a daily newsletter with my best friend, and nobody had invented the word “blog” yet. At my day job, my radio colleagues had been tip-toeing into digital distribution through partnerships with…
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Why you need to own your marketing platform
In this livestream from my personal archives, the 2820 Press team reviews why it’s never enough to build your business solely on social media, and why running your company website on a platform like Wix or Squarespace could put you in jeopardy.
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Convince your prospect that you’re really open for business with three online platform tweaks
Stand-up comedian John Mulaney spent a few minutes of his debut Saturday Night Live monologue unpacking how we spend half our time online trying to convince security systems that we’re not robots. It’s frustrating enough to figure out the difference between a squiggly “3” and a squiggly “E” when you’re trying to access your email.…
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The Zero Stack Startup
Most of the founders I talk with on my podcast, The Build, didn’t start their companies with huge investors behind them. Sometimes, they had a stockpile of cash from a previous “exit,” or from a nest egg they saved up from a day job. But, most of the time, they just took the resources they…
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Three signs it’s time for you to upgrade your website
Even though your website anchors your “owned media,” you’re losing control of your audience’s experience a little more every day. For instance, if readers can’t experience all of your content on mobile devices, they’ll skip to a competitor’s site. If they can’t figure out the next action that you want them to take, they’ll get…