I’ve maintained some form of personal weblog since 1997. Here’s a collection of all the things I’ve published to my personal site, along with some highlights from other places I’ve been published.
Cover Me Up
Had some minor outpatient surgery this week—everything is fine—but, in an effort to provide excellent customer service, my surgeon’s assistants said I
How I’m using Twitter (and other social media) in 2022.
Update on Nov. 2, 2022: I’m still not storming off Twitter. But, I think in the months since I wrote the below
Why I switched from Basecamp to Teamwork
I avoided writing this post for a long time, mainly because I didn’t want to join a dogpile of performative messages about
Beyond Route 13
Originally a path for Quaker immigrants to travel between Philadelphia and Wilmington, Route 13 got its official highway number in the late
Search and Replace
Our Podcast Taxi team worked hard all summer, so our first original podcast series, “Search and Replace” could launch as planned this
After 20 years of UX work, I finally got my stinkin’ badge.
The first time I held a copy of Designing Web Usability in my hands, it was 2000. I had launched spinme.com in
Mellow Yellow
When I worked at World Cafe, we spent an afternoon recording a session with Donovan. He’s one of the genuinely nicest guys
In memoriam: Joe Taylor Sr. 1945-2020
My dad loved cars, music, and his family. One of six siblings growing up in West Philadelphia (and, later, East Lansdowne), every story
Silence is violence.
Mine isn’t the voice anyone needs to hear right now about the systemic racism that keeps tearing our nation apart. Yet, as
Personal Branding’s a bunch of bulls#!t! (But we’re going to need it, anyway.)
Smart professionals recoil at the phrase, but personal branding’s going to play an important part of your career in the next decade.
How I’m using Facebook these days
Earlier in the year, I wrote about getting louder and how I hadn’t really been active on Facebook very much in the past few
Introducing Podcast Taxi
It was just a matter of time. For years, I’ve been recommending podcasts, audiobooks, and other personal audio recordings as a pillar
Beautiful evening. You can almost see the stars!
Jay Frank gave a toast when Lori Taylor and I got married that might have been as long as the actual ceremony.
An Hourglass and a Flower Pot
It’s the fall of 1987. There’s a new kid on the school bus. An Army brat, if I remember, or maybe the
Marketing on the post-organic web
The “level playing field” we enjoyed online from the early 2000s now looks a lot more like broadcast media from the late
Here’s why we start every web design project by asking, “What does success mean for you?”
Every web design project we launch starts with a kickoff session and a series of stakeholder interviews designed to discover how our client defines success.
Measuring your messaging’s real ROI
You’ve got “reach.” You’ve got “engagement.” You’ve even got “amplification.” But all the online media jargon in the world won’t help you
Build your “burnout-proof” content marketing program.
Never let writer’s block get between you and your audience again. Learn how to take a single great idea and customize it
Why you need to own your marketing platform
In this livestream from my personal archives, the 2820 Press team reviews why it’s never enough to build your business solely on
What’s the best content management system for your small business?
We still recommend WordPress as our go-to content management system. You’ve got better options than ever for building a business website that’s easy to maintain.
Letting Go of Old SEO Habits
If you’re getting SEO advice from anyone, remember that the best experts in the field know that what they’re selling you works right now, but isn’t guaranteed to work as well next year, and may not even work at all in 18 months. Remember, we’re just hitting the “let’s pave the highways” phase of digital media.
How can “bad actors” ruin your company’s SEO?
Three ways you can defend your company’s SEO from hackers, scammers, con artists, and the competitors who hire them.
What can small business owners do to manage their websites more easily?
In our February 2019 Q&A livestream, our team covers: How to ensure your website is unique Website updates on a budget The
How to market your small business on the Post-Organic Web
Small business owners should invest marketing budgets on campaigns that clearly answer questions for prospects with urgent problems.
How can you tell when your content marketing workflow isn’t working?
Three ways you can tell if your content marketing workflow is failing, and three things you can do to fix it.
We broke the 10K hours threshold without breaking me.
Every year has been 2820 Press’ best year ever on just about every metric. However, the end of 2017 nearly broke me.
Getting louder in 2019.
On their Rework podcast, the Basecamp team expressed their desire to become a Facebook-Free Company. (DHH wrote an article about this on
Revisiting my favorite World Cafe sessions
It’s been a year of reinvention for me.
2820 Press has been rolling along for six years now, and it’s been a long time since I’ve had bandwidth to devote to personal projects.
Maybe that’s why I’ve been reflecting a lot lately on parts of my career that have been in the rear view mirror for a while.
Content Marketing Essentials: How to reset your company’s positioning
Years ago, content marketing professionals thrived on the volume of their work. Today, the most successful professionals we know rely on consistency to close their deals.
3 ways to efficiently generate content for your business
As an entrepreneur, executive function is one of your most important—and scarcest—resources. If you’re trying to come up with new topic ideas
How to build a blogging routine that doesn’t overwhelm your business
“Business blogging” isn’t dead yet. Even though a lot of businesses no longer want to admit they’re still “blogging,” consistently posting new,
Convince your prospect that you’re really open for business with three online platform tweaks
Stand-up comedian John Mulaney spent a few minutes of his debut Saturday Night Live monologue unpacking how we spend half our time