Professional media producers understand how to tailor information to meet the needs of a target audience. Viewers of a cable news channel want details about money, politics, and crime updated throughout the day. Readers of a morning newspaper may prefer deeper insight, context, and analysis. Lovers of public radio enjoy soothing, thoughtful interviews.
In most organizations, communicating the status of active projects relies on the same kind of audience awareness. Sending too many details to a stakeholder who only wants bottom line results could raise questions or concerns that can delay milestones. Likewise, a lack of clarity in regular project communications can spike the number of meeting requests and live information sessions, sending productivity spiraling.