Elements of a Communication Plan: Viewing Stakeholders as Audience

Professional media producers understand how to tailor information to meet the needs of a target audience. Viewers of a cable news channel want details about money, politics, and crime updated throughout the day. Readers of a morning newspaper may prefer deeper insight, context, and analysis. Lovers of public radio enjoy soothing, thoughtful interviews.

In most organizations, communicating the status of active projects relies on the same kind of audience awareness. Sending too many details to a stakeholder who only wants bottom line results could raise questions or concerns that can delay milestones. Likewise, a lack of clarity in regular project communications can spike the number of meeting requests and live information sessions, sending productivity spiraling.

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Joe Taylor Jr. has produced stories about media, technology, entertainment, and personal finance for over 25 years. His work has been featured on NPR, CNBC, Financial Times Television, and ABC News. After launching one of public radio's first successful digital platforms, Joe helped dozens of client companies launch or migrate their online content libraries. Today, Joe serves as a user experience consultant for a variety of Fortune 500 and Inc. 5000 businesses. Twitter | Facebook | Instagram

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