In a recent column for the NY Times, Freakonomics authors Stephen Dubner and Steven Levitt explained the genius behind the concept of low credit card minimum payments. When studied by academics, test subjects who selected their own minimum payments often paid far more than monthly bank statements required.
About Joe Taylor Jr.
Joe Taylor Jr. has produced stories about media, technology, entertainment, and personal finance for over 25 years. His work has been featured on NPR, CNBC, Financial Times Television, and ABC News. After helping to launch one of public radio's first successful digital platforms, Joe now serves as a customer experience consultant for a variety of Fortune 500 and Inc. 5000 companies.
Discover how the right stories can help you grow a six-figure business.
As a radio producer, technology consultant, and startup founder I had to learn how to tell stories that inspire audiences. I'd love to share some resources and ideas to help you connect with your perfect customers, clients, and fans.
(I won't sell, rent, or share your personal information with anyone, for any reason.)