How CRM Software Can Help Hotels Through Travel Downturn

A few months ago, I wrote about some B&B’s that were using CRM software to compete head to head with large hotel chains. With businesses experiencing unprecedented travel budget cutbacks and consumers thinking twice about their vacation plans, even the most successful hotels are thinking about how they can get through 2009.

Hoteliers who can leverage the right CRM software with the right associate training can help their companies survive a recession. That’s what InterContinental Hotel Group plans to do. Tom Seddon, the Chief Marketing Officer for the company behind top brands like Holiday Inn and Crowne Plaza, told BrandWeek that his company is banking on help from CRM solutions to grow business.

Read more at Small Business CRM…

Joe Taylor Jr. has produced stories about media, technology, entertainment, and personal finance for over 25 years. His work has been featured on NPR, CNBC, Financial Times Television, and ABC News. After launching one of public radio's first successful digital platforms, Joe helped dozens of client companies launch or migrate their online content libraries. Today, Joe serves as a user experience consultant for a variety of Fortune 500 and Inc. 5000 businesses. Twitter | Facebook | Instagram

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