A few months ago, I wrote about some B&B’s that were using CRM software to compete head to head with large hotel chains. With businesses experiencing unprecedented travel budget cutbacks and consumers thinking twice about their vacation plans, even the most successful hotels are thinking about how they can get through 2009.
Hoteliers who can leverage the right CRM software with the right associate training can help their companies survive a recession. That’s what InterContinental Hotel Group plans to do. Tom Seddon, the Chief Marketing Officer for the company behind top brands like Holiday Inn and Crowne Plaza, told BrandWeek that his company is banking on help from CRM solutions to grow business.