While business leaders grapple with Twitter and Facebook interactions, experts advise companies to master the art of the direct message in under 140 characters. CIOs and other company leaders with questions about their investment in social CRM applications can review previous innovations to understand the importance of communicating with customers using their favored systems.
About Joe Taylor Jr.
Joe Taylor Jr. has written about media, technology, entertainment, and personal finance for over 25 years. His work has been featured on NPR, CNBC, Financial Times Television, and ABC News. After helping to launch one of public radio's first successful digital platforms, Joe now serves as a customer service, communications, and user experience consultant for a variety of Fortune 500 and Inc. 500 companies.