For years, marketing managers have enjoyed the latest innovations in CRM software that integrate marketing automation with product fulfillment. Lately, CEOs and other company managers have discovered that the data inside a robust CRM application can actually help delegate responsibility for key decisions. Customer service experts recommend five strategies for allowing CRM systems to help determine the right paths for customer satisfaction.
About Joe Taylor Jr.
Joe Taylor Jr. has written about media, technology, entertainment, and personal finance for over 25 years. His work has been featured on NPR, CNBC, Financial Times Television, and ABC News. After helping to launch one of public radio's first successful digital platforms, Joe now serves as a customer service, communications, and user experience consultant for a variety of Fortune 500 and Inc. 500 companies.