Using CRM Data to Delegate Responsibility Throughout Your Business

For years, marketing managers have enjoyed the latest innovations in CRM software that integrate marketing automation with product fulfillment. Lately, CEOs and other company managers have discovered that the data inside a robust CRM application can actually help delegate responsibility for key decisions. Customer service experts recommend five strategies for allowing CRM systems to help determine the right paths for customer satisfaction.

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Joe Taylor Jr. has produced stories about media, technology, entertainment, and personal finance for over 25 years. His work has been featured on NPR, CNBC, Financial Times Television, and ABC News. After launching one of public radio's first successful digital platforms, Joe helped dozens of client companies launch or migrate their online content libraries. Today, Joe serves as a user experience consultant for a variety of Fortune 500 and Inc. 5000 businesses. Twitter | Facebook | Instagram

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