Starting over doesn’t have to mean starting from scratch.
As a writer, media producer, and certified master user experience expert, I’ve spent more than 25 years helping artists and entrepreneurs grow their audiences.
Today, I’m exploring how people reinvent their products, their companies, and themselves..
What did my clients and colleagues write about me lately on LinkedIn?
“If I’ve thought about doing it, Joe has done it. And if I want to know what it’s like or all about, I know (no matter the subject) Joe will have the answer and it will be charmingly entertaining.” — Lilly A. (from Apple)
“Joe can operate in a chaotic environment, he understands exactly who needs what, when they need it, and (most importantly) he knows how to get there.” — John Y. (from client projects)
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My latest articles
Blog posts, podcasts, essays, and everything else…
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Marginally Better S01E18: The True Cost of Bad Customer Experience
What do a billion-dollar retail collapse, a broken app, and an abandoned shopping cart have in common? They’re all part of the same hidden bill, and most companies don’t realize they’re paying it until it’s too late. In this episode of Marginally Better, Joe Taylor, Jr. breaks down the true cost of bad customer experience. Not as isolated mistakes, but as a slow, compounding erosion of trust…
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Everybody’s Cindy Nowadays
Billy Bragg introduced me to Cindy Sherman. Not personally, of course. He wrote a song about the photographer on his 1991 album, inspiring me to visit the library (pre-Internet!) to learn everything I could about someone who created imaginary, cinematic worlds for characters to roam around in, then cast herself in those leading roles. At around…
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Marginally Better S01E17: The Repair Relationship Revolution
A century ago, companies deliberately made products that wouldn’t last. Today, that model is being dismantled—by regulators, by consumers, and by a new generation of businesses built around repair, not replacement. In this episode of Marginally Better, Joe Taylor, Jr. explores the repair relationship revolution—from sweeping right-to-repair laws reshaping global manufacturing to companies like Framework…
