I'm a writerpodcastermedia producerUX expertcareer coach,writer, podcaster, media producer, UX expert, and career coach, and I help people create great stuff.
Twenty-five years and counting at the intersection of music, technology, and pop culture. Now coaching artists, founders, and mid-career operators through their next move.
What did my clients and colleagues write about me lately on LinkedIn?
“If I’ve thought about doing it, Joe has done it. And if I want to know what it’s like or all about, I know (no matter the subject) Joe will have the answer and it will be charmingly entertaining.” — Lilly A. (from Apple)
“Joe can operate in a chaotic environment, he understands exactly who needs what, when they need it, and (most importantly) he knows how to get there.” — John Y. (from client projects)
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My latest articles
Blog posts, podcasts, essays, and everything else…
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Marginally Better S01E20: The Review Revolution Reversal
After two decades of chasing five stars, the rating that actually sells is lower. The Northwestern research on why perfect looks fake, the $4.2 million Fashion Nova cover-up, and why your three-star reviews are the most valuable feedback you own.
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Is YouTube Really Taking Over Hollywood?
Julia Alexander hopped on the Vergecast for a very good conversation with David Pierce about whether YouTube’s taking over Hollywood, or at least whether the VidCon crowd is nosing into the movie theatre market. On one hand, I’m inclined to agree with the concern from outlets like The Ankler that traditional media outlets have reason…
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Marginally Better S01E19: The Employee Experience Paradox
Your customer experience can never rise higher than your employee experience. The research that measured it, the Costco case study, and a two-question test you can run on your own company.