Starting over doesn’t have to mean starting from scratch.
As a writer, media producer, and certified master user experience expert, I’ve spent more than 25 years helping artists and entrepreneurs grow their audiences.
Today, I’m exploring how people reinvent their products, their companies, and themselves..
What did my clients and colleagues write about me lately on LinkedIn?
“If I’ve thought about doing it, Joe has done it. And if I want to know what it’s like or all about, I know (no matter the subject) Joe will have the answer and it will be charmingly entertaining.” — Lilly A. (from Apple)
“Joe can operate in a chaotic environment, he understands exactly who needs what, when they need it, and (most importantly) he knows how to get there.” — John Y. (from client projects)
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My latest articles
Blog posts, podcasts, essays, and everything else…
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Marginally Better S01E19: The Employee Experience Paradox
Your customer experience can never rise higher than your employee experience. The research that measured it, the Costco case study, and a two-question test you can run on your own company.
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When Customer Experience Becomes a Literal Dumpster Fire
My first job out of college was covering town hall meetings. Borough councils, commissioner’s meetings, small events in township halls all over Delaware County, Pennsylvania. It’s a grind — I did it for about four years, and I kept doing it part-time even after I’d landed a full-time job as a radio producer. I’m glad…
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Marginally Better S01E18: The True Cost of Bad Customer Experience
What do a billion-dollar retail collapse, a broken app, and an abandoned shopping cart have in common? They’re all part of the same hidden bill, and most companies don’t realize they’re paying it until it’s too late. In this episode of Marginally Better, Joe Taylor, Jr. breaks down the true cost of bad customer experience. Not as isolated mistakes, but as a slow, compounding erosion of trust…