I'm a writerpodcastermedia producerUX expertcareer coach,writer, podcaster, media producer, UX expert, and career coach, and I help people create great stuff.
Twenty-five years and counting at the intersection of music, technology, and pop culture. Now coaching artists, founders, and mid-career operators through their next move.
What did my clients and colleagues write about me lately on LinkedIn?
“If I’ve thought about doing it, Joe has done it. And if I want to know what it’s like or all about, I know (no matter the subject) Joe will have the answer and it will be charmingly entertaining.” — Lilly A. (from Apple)
“Joe can operate in a chaotic environment, he understands exactly who needs what, when they need it, and (most importantly) he knows how to get there.” — John Y. (from client projects)
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My latest articles
Blog posts, podcasts, essays, and everything else…
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Marginally Better S01E22: The Onboarding Opportunity
Companies spend fortunes winning new customers, then lose them in the first five minutes. The banks bleeding clients at hello, the magic number that told Slack which teams would stay, and the 1985 video game level that taught millions of players without a single word of instruction.
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Marginally Better S01E21: The Forgotten Middle
Businesses obsess over new signups and superfans while the majority in the middle quietly drifts away. The gym study where the most profitable members barely show up, the loyalty programs built for VIPs, and the Microsoft Office team that rebuilt its whole interface for the silent majority.
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Marginally Better S01E20: The Review Revolution Reversal
After two decades of chasing five stars, the rating that actually sells is lower. The Northwestern research on why perfect looks fake, the $4.2 million Fashion Nova cover-up, and why your three-star reviews are the most valuable feedback you own.