Starting over doesn’t have to mean starting from scratch.
As a writer, media producer, and certified master user experience expert, I’ve spent more than 25 years helping artists and entrepreneurs grow their audiences.
Today, I’m exploring how people reinvent their products, their companies, and themselves..
What did my clients and colleagues write about me lately on LinkedIn?
“If I’ve thought about doing it, Joe has done it. And if I want to know what it’s like or all about, I know (no matter the subject) Joe will have the answer and it will be charmingly entertaining.” — Lilly A. (from Apple)
“Joe can operate in a chaotic environment, he understands exactly who needs what, when they need it, and (most importantly) he knows how to get there.” — John Y. (from client projects)
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My latest articles
Blog posts, podcasts, essays, and everything else…
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Everybody’s Cindy Nowadays
Billy Bragg introduced me to Cindy Sherman. Not personally, of course. He wrote a song about the photographer on his 1991 album, inspiring me to visit the library (pre-Internet!) to learn everything I could about someone who created imaginary, cinematic worlds for characters to roam around in, then cast herself in those leading roles. At around…
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Marginally Better S01E17: The Repair Relationship Revolution
A century ago, companies deliberately made products that wouldn’t last. Today, that model is being dismantled—by regulators, by consumers, and by a new generation of businesses built around repair, not replacement. In this episode of Marginally Better, Joe Taylor, Jr. explores the repair relationship revolution—from sweeping right-to-repair laws reshaping global manufacturing to companies like Framework…
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Marginally Better S01E16: The Community Currency
A productivity app on the brink of collapse rebuilt itself in a small apartment in Kyoto—and a decade later became an $11 billion company with 100 million users. What changed? Not the product alone, but the people around it. In this episode of Marginally Better, Joe Taylor, Jr. explores the rise of community as currency—why…
