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The Build #24: Roadmap
Roadmap. It’s the term developers use for the document that helps determine what new features will go into a piece of software. But it’s also the perfect metaphor for the kind of tool that Earl Knight wants to build to help his customers navigate social media. This former professional basketball player has worked all over…
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The Build #23: Bridge
Bridge. It’s a great metaphor when you’re talking about the journey between where you are now and where you want to be. While growing teams at a few different companies, entrepreneur and marketing executive Tracey Welson-Rossman noticed a big gap in hiring between men and women for technology jobs. As a result, she founded a…
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The Build #22: Small
Small. It’s the opposite of what most businesses strive to become. Usually, when you start a company, you try to figure out how to get as big as you can, as fast as you can. However, in an era where leaders like Paul Graham advise startups to do things that don’t scale — hockey stick growth…
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The Build #21: Development
Development refers to the process of writing the software you need to keep things moving. Like the code that manages a business, or the infrastructure that keeps a nation rolling. But it also refers to the process of growing, learning, and adapting with a changing market — both as a business and as a professional.…
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Business Blogging for Results
What’s the result you’re trying to get when you post something to your blog? Many of my clients ask me to help copy edit or ghost write their blog posts after they hit a wall of frustration. After all, so much traditional blogging advice suggests keeping up with a cadence of blog posting that feels…
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Who cares about your stories when there’s already too much content?
If there’s already “too much content,” why even bother to write anything new? It turns out, the average lifespan of a blog post or a news article is just about three days. Older than that, and your audience has already moved on to something that feels fresher. If you’re remarkable about getting traffic to your…
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The Zero Stack Startup
Most of the founders I talk with on my podcast, The Build, didn’t start their companies with huge investors behind them. Sometimes, they had a stockpile of cash from a previous “exit,” or from a nest egg they saved up from a day job. But, most of the time, they just took the resources they…
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Scaling your business by buying in bulk.
Reflecting on the first season of my podcast, The Build, I listened again to our very first episode. Ben Levin told me about the biggest lesson he learned from developing fatCoffee for sale in American grocery stores. It’s something that should be obvious to every business owner, yet we overlook it so often: It’s cheaper…
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The Build #20: Media
On his journey from beat reporter to startup co-founder, Christopher Wink has learned how journalism can positively impact communities and sustain careers—without resorting to clickbait. More about today’s guest: Connect with Christopher Wink on Twitter and LinkedIn. Technically Media Transcript Announcer: From 2820 Radio in Philadelphia it’s The Build, conversations with entrepreneurs and innovators about…
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The Build #19: Workspace (Live at the Curtis)
Our panel of experts examines the trends and offers insight into what founders can do now to ensure their teams have the right space to grow and thrive. More about today’s guests: Jerre Riggs on LinkedIn Daniel Gummel on LinkedIn Elizabeth Morrow Michael Dolan Transcript Announcer: From 2820 Radio in Philadelphia, it’s The Build, conversations…
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The Build #18: Ambition
Melissa Alam‘s ambition helped drive the launch of a branding agency, a coworking community, a live conference, and a set of lifestyle businesses that have brought her all over the world. More about today’s guest: Connect with Melissa on Twitter. Femme & Fortune on Twitter. Femme & Fortune in Global Philadelphia. Transcript From 2820 radio…
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The Build #17: Design
Vanessa Chan left a high profile job to building prototypes for her first product, a mashup of tangle-free headphones and jewelry she calls loopit. More about today’s guest: Dr Vanessa Chan on Twitter From Technically, ‘Why she left her cushy corporate job to make earbuds that don’t tangle.’ Transcript Announcer: From 2820 Radio in Philadelphia,…