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The Build #39:Path
Every journey in entrepreneurship includes at least one unexpected detour. But the unexpected changes in our paths sometimes lead us toward the greatest successes. AJ Bruno found himself faced with such a situation while scaling a rapidly growing startup company in Austin, Texas. The lessons he learned there turned one of the biggest challenges for…
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The Build #38: Giving
Making a charitable donation online is now as simple as posting a hashtag comment on your favorite social media post, thanks to the innovative idea behind John Gossart’s startup company Goodworld. Goodworld has eliminated expensive processing fees and security hurdles and kept charitable donations where they belong — within the moment that inspired the generosity…
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Revisiting my favorite World Cafe sessions
It’s been a year of reinvention for me. 2820 Press has been rolling along for six years now, and it’s been a long time since I’ve had bandwidth to devote to personal projects. Maybe that’s why I’ve been reflecting a lot lately on parts of my career that have been in the rear view mirror…
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The Build #37: Physical
Many entrepreneurial ideas for new companies are based on the latest technology, but not Pediatric Housecalls. They are redefining the patient experience and bringing back the old-fashioned way to practice medicine, but with a modern twist. This mobile Urgent Care practice takes their medical staff on the road, allowing patients to diagnose and treat common…
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The Build #36: Workout
After recognizing how hard it is for fitness instructors to scale their business within the walls of a gym, FORTË founder Lauren Foundos built a platform that streams live videos from top trainers directly to students all over the world. FORTË now offers at-home access to boutique gyms all over the country, and the company…
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The Build #35: Notice
Finding the intersection between advertising, speaking engagements, and social and digital media can be a daunting task in today’s overloaded internet landscape. Rakia Reynolds is tackling the non-traditional media space at Skai Blue Media, a public relations company that provides business development, marketing, and message strategy to a wide variety of companies around the country.…
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The Build #34: Timing
Gene Godick is the founder of G-Squared Partners, a service designed to help early-stage companies get CFO level support. Gene spent his early career years building experience across a variety of industries and recognized the need for every start-up company to have access to expert financial help. He has created an outsource finance team in…
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The Build #33: Insecurity
Megha Kulshreshtha took what she learned as a corporate data analyst and focused on the growing problem of food insecurity in America’s urban centers. She launched an organization that is using mobile technology to make it easier to collect food donations on demand so they can reach people who need them the most. Together we…
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Content Marketing Essentials: How to reset your company’s positioning
Years ago, content marketing professionals thrived on the volume of their work. Today, the most successful professionals we know rely on consistency to close their deals.
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3 ways to efficiently generate content for your business
As an entrepreneur, executive function is one of your most important—and scarcest—resources. If you’re trying to come up with new topic ideas every time you’re sitting down to write an article or record a video for your content marketing program, you’ll feel like you’re spinning your wheels. Dropping a blog post or a Medium entry…
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How to build a blogging routine that doesn’t overwhelm your business
“Business blogging” isn’t dead yet. Even though a lot of businesses no longer want to admit they’re still “blogging,” consistently posting new, substantive articles to your brand’s owned media channels is still one of the best ways to ensure you stay relevant in organic search results and on social media. The only big thing that…
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Convince your prospect that you’re really open for business with three online platform tweaks
Stand-up comedian John Mulaney spent a few minutes of his debut Saturday Night Live monologue unpacking how we spend half our time online trying to convince security systems that we’re not robots. It’s frustrating enough to figure out the difference between a squiggly “3” and a squiggly “E” when you’re trying to access your email.…