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3 ways to efficiently generate content for your business
As an entrepreneur, executive function is one of your most important—and scarcest—resources. If you’re trying to come up with new topic ideas every time you’re sitting down to write an article or record a video for your content marketing program, you’ll feel like you’re spinning your wheels. Dropping a blog post or a Medium entry…
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How to build a blogging routine that doesn’t overwhelm your business
“Business blogging” isn’t dead yet. Even though a lot of businesses no longer want to admit they’re still “blogging,” consistently posting new, substantive articles to your brand’s owned media channels is still one of the best ways to ensure you stay relevant in organic search results and on social media. The only big thing that…
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Convince your prospect that you’re really open for business with three online platform tweaks
Stand-up comedian John Mulaney spent a few minutes of his debut Saturday Night Live monologue unpacking how we spend half our time online trying to convince security systems that we’re not robots. It’s frustrating enough to figure out the difference between a squiggly “3” and a squiggly “E” when you’re trying to access your email.…
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The Build #32: Concert
Listening to live music doesn’t always require a huge crowd. For centuries, people gathered in small rooms to listen to chamber music. As part of the genre we now know as classical, you usually only get to hear it performed in symphony halls and other large venues, where ticket prices and cultural norms can sometimes…
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The Build #31: Train
Train. The word means two important things to this week’s guest. It’s the big machine that can take you from one end of the country to another. And it’s also what you need to do to ensure that your community’s packed with the right kind of talent. Katlyn Grasso has been spending a lot of…
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The Build #30: Cause
Cause. It’s what drives you. It’s the reason you make the choices you make. James Brobyn found a cause in his work as a helicopter crew chief and infantry officer for the United States Marine Corps. Then, something happened that would change his life — leading him to leave the military and enter the nonprofit world.…
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The Build #29: Esquire
Esquire is the term that American lawyers use to set themselves apart from other professionals. But it’s also emblematic of the challenges that many young attorneys face in today’s crowded job market. Julia Shapiro founded a talent platform that leverages those changes in the legal industry. By matching short-term law gigs with skilled experts, she’s…
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The Build #28: Explore
When Rob Frantz was growing up, he wanted to explore uncharted territory. His childhood dream of becoming an astronaut gave way to another daring career as a Navy fighter pilot. And after years of helping teams make fast, critical decisions, Rob made one of his own — he bought a company. Today, he’s helping to…
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The Build #27: Potential
Over the course of his career in the United States Navy, Chris Diaz grew fascinated with studying the differences between his fellow fighters. What made one person successful in their role, and what caused other folks to struggle? After wrapping up a tour in Afghanistan, Chris pursued the answers to questions like those at Drexel…
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The Build #26: Fix
Think of all the things you’ve got to repair around your home right now. All the little paint chips, the projects you’ve been putting off. Now think about all the things you need fixed on your block. How about your neighborhood. Or your whole city? How would you even keep track of all that? For…
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Episode #25: Cash
Cash. No matter what kind of job you have or business you build, everything comes down to the amount of cash you can hustle together. Benjamin Pitts thinks about that for a living. When this one-time West Point cadet discovered that a health issue would prevent him from taking on a role in the military,…
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Getting physical.
As we’ve been recruiting guests for season two of “The Build” I’ve found myself steering toward founders who share my bias for shipping physical products or creating real-world experiences. As much as I love writing and developing, something really amazing happens the first time you see something you wrote or designed show up as a…