-
How can “bad actors” ruin your company’s SEO?
Three ways you can defend your company’s SEO from hackers, scammers, con artists, and the competitors who hire them.
-
How can you tell when your content marketing workflow isn’t working?
Three ways you can tell if your content marketing workflow is failing, and three things you can do to fix it.
-
3 ways to efficiently generate content for your business
As an entrepreneur, executive function is one of your most important—and scarcest—resources. If you’re trying to come up with new topic ideas every time you’re sitting down to write an article or record a video for your content marketing program, you’ll feel like you’re spinning your wheels. Dropping a blog post or a Medium entry…
-
How we learned to love reanchoring our content’s key performance indicators
Ever since we expanded our team and hired an analytics specialist, we’ve been watching changes in how our clients’ audiences enjoy the content we produce. Ten years ago, I would have told you about major spikes in page view, the overall number of unique visitors, and whether our link-building campaigns had any effect on Google’s…
-
Lead generation, thought leadership, and brand awareness named top content marketing goals.
Lead generation tops the list of goals for content marketing programs, according to IDG Enterprise. Researchers talked to over 700 professional marketers on LinkedIn, finding that two out of three want their investment in original content to pay off in the form of new prospects, requests for proposals, and closed deals. Even though IDG’s survey…