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3 ways to efficiently generate content for your business
As an entrepreneur, executive function is one of your most important—and scarcest—resources. If you’re trying to come up with new topic ideas every time you’re sitting down to write an article or record a video for your content marketing program, you’ll feel like you’re spinning your wheels. Dropping a blog post or a Medium entry…
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How to build a blogging routine that doesn’t overwhelm your business
“Business blogging” isn’t dead yet. Even though a lot of businesses no longer want to admit they’re still “blogging,” consistently posting new, substantive articles to your brand’s owned media channels is still one of the best ways to ensure you stay relevant in organic search results and on social media. The only big thing that…
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The world’s best content marketing campaign gave us Impressionist painting
Imagine you’re struggling to figure out how to move your family business forward in a crowded market. Your competitors are huge, entrenched in your industry, and content to squeeze your little company out of business. It’s a challenge we often hear about from new clients, especially at companies that want to explore content marketing as…
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Five reasons to pick WordPress for your business website
Prospective clients often ask why I favor WordPress as our preferred content management system for business websites. I’ve got five reasons why I love to get our customers started on WordPress: It’s easy to publish. You don’t need to be a coder to update and add pages to your WordPress website. In addition to a…
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Forget 140 characters.
The first 11 letters of your headline determine whether someone’s going to digest your message. Jakob Nielsen summarized some of his group’s latest findings, which shouldn’t surprise anyone who’s been working online for the past decade. We’ve known—since at least 1997—that online readers scan information before they make the decision to round back up and…
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Focus on your business instead of on your business blog.
At two of my early journalism gigs, I encountered assignment desk editors who would crumble press releases and three-point them into the nearest trash bin if they didn’t follow accepted submission protocol. Leave out the “–30–” or the triple-hash at the end of the page? Binned. Miss the “FOR IMMEDIATE RELEASE” at the head? Chucked.…
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Cheap web content could cost you your search engine ranking.
A prospect recently asked me why she should spend so much money for original articles on her site, when she can just copy whatever she needs from the rest of the web. It’s easy to write off a business owner who thinks that way as being cheap or as someone who doesn’t understand how the…
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Happy Independence Day.
Happy Fourth of July! Before I head out to enjoy some red velvet pancakes, parades, and fireworks, I’m going to explain what’s happening here. For more than a decade, I’ve been ghost writing blogs, articles, and even books for clients all over the United States. I’ve done it under the cover of various “day jobs,”…
