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Letting Go of Old SEO Habits
If you’re getting SEO advice from anyone, remember that the best experts in the field know that what they’re selling you works right now, but isn’t guaranteed to work as well next year, and may not even work at all in 18 months. Remember, we’re just hitting the “let’s pave the highways” phase of digital…
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How can “bad actors” ruin your company’s SEO?
Three ways you can defend your company’s SEO from hackers, scammers, con artists, and the competitors who hire them.
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What can small business owners do to manage their websites more easily?
In our February 2019 Q&A livestream, our team covers: How to ensure your website is unique Website updates on a budget The biggest challenges small business owners face How to ensure clients get great service at odd hours Download the transcript here
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The Build #44: Stretch
Managing change isn’t always easy. For industrial engineer and climate change policy expert Shannon Binns, the need to manage change became apparent when he moved to fast-growing Charlotte, North Carolina and observed a major lack of planning in the city’s sustainable growth plans. This observation inspired Shannon to start a journey of a thousand one-on-one…
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How to market your small business on the Post-Organic Web
Small business owners should invest marketing budgets on campaigns that clearly answer questions for prospects with urgent problems.
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The Build #43: Found
Entrepreneurial inspiration can be found anywhere. Brothers Cody and Colton Tapoler found their inspiration at one of the happiest places on earth — Disney World. Combining Cody’s creative skills and Colton’s operational expertise, the brothers have created park-related merchandise that is more in line with their sensibilities and turned their love of pop culture and…
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How can you tell when your content marketing workflow isn’t working?
Three ways you can tell if your content marketing workflow is failing, and three things you can do to fix it.
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The Build #42: Hospitality
HEX Coffee is a hospitality company that doesn’t just serve coffee. By focusing on unique experiences that exceed customer expectations, Hex Coffee has grown to a brand that is roasting their own beans, managing a physical cafe, and shipping products across the country. These three partners have positioned themselves in a place of growth and…
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We broke the 10K hours threshold without breaking me.
Every year has been 2820 Press’ best year ever on just about every metric. However, the end of 2017 nearly broke me. Here’s what we did about it. Christopher Wink warned me this would happen. Back in 2016, we recorded an episode of my podcast and he told me about the challenges he faced when…
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Getting louder in 2019.
On their Rework podcast, the Basecamp team expressed their desire to become a Facebook-Free Company. (DHH wrote an article about this on their Medium publication, as well.) They don’t depend on Facebook for new business, nor do they rely on it to reach their audience, and that’s 100% the right decision for them. That said,…
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The Build #41: Transition
A Philadelphia high school teacher working with autistic students realized that, with the right approach, she could help her students learn crucial work skills, get good jobs and gain their independence. Michele McKeone has created a business that helps educators prepare neuro-diverse students for a technology-driven, highly social workforce. Michele joins me today to discuss…
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The Build #40: Hitched
Samie and Ryan Roberts have created a business designed to solve the challenges couples face when planning their wedding day. Based in North Carolina, their company helps connect engaged couples with the vendors and inspiration that will make their wedding day perfect. This husband and wife team join me today to talk about the post-wedding…