Web design should never be an abstract process. Every Website Recharge project we launch starts with a kickoff session and a series of stakeholder interviews designed to discover how our client …
Why you need to own your marketing platform
In this livestream from my personal archives, the 2820 Press team reviews why it's never enough to build your business solely on social media, and why running your company website on a platform like …
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What can small business owners do to manage their websites more easily?
In our February 2019 Q&A livestream, our team covers: How to ensure your website is unique Website updates on a budget The biggest challenges small business owners face How to ensure …
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Convince your prospect that you’re really open for business with three online platform tweaks
Stand-up comedian John Mulaney spent a few minutes of his debut Saturday Night Live monologue unpacking how we spend half our time online trying to convince security systems that we’re not robots. …
Three signs it’s time for you to upgrade your website
Even though your website anchors your "owned media," you're losing control of your audience's experience a little more every day. For instance, if readers can't experience all of your content on …
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Story Placement and “The New PR”
When I talk to business owners and company leaders about why they think their messages aren’t getting traction with public relations or earned media, I’ll cite changes in the way newscasts actually …
Five reasons to pick WordPress for your business website
Prospective clients often ask why I favor WordPress as our preferred content management system for business websites. I’ve got five reasons why I love to get our customers started on WordPress: …
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Forget 140 characters.
The first 11 letters of your headline determine whether someone’s going to digest your message. Jakob Nielsen summarized some of his group’s latest findings, which shouldn’t surprise anyone who’s been …
Three key actions we take with every new WordPress business website
Although 2820 Press still hasn’t reached its first birthday, I’ve been developing sites on WordPress since it forked from b2 almost a decade ago. Over the past few years, WordPress really proved …
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Fake Followers, Empty Calories
There’s a school of thought that believes you should pay about $14 to add 5,000 new Twitter followers to your account, so that your prospects and clients will think you’re more important and …
Good search engine optimization costs less than secret strategies.
It’s cheaper to do good search engine optimization legitimately, than it is to use "black hat" SEO. That’s a paraphrase from a talk Google’s Matt Cutts delivered to attendees at a recent Search Engine …
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