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Cadence counts. Cadence converts.
Stop pretending your audience has burned out on your message. That’s the message I delivered at a recent seminar on content marketing programs. And it’s a big part of the strategy I use with clients here at 2820 Press. During the first ten years of my career in radio, I learned some important lessons about…
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Fake Followers, Empty Calories
There’s a school of thought that believes you should pay about $14 to add 5,000 new Twitter followers to your account, so that your prospects and clients will think you’re more important and influential. Some folks believe you “need this” to have enough social media amplification to get started online. Ever since the mainstream news…
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Match your website to your in-person customer experience.
64 percent of American consumers in an Oracle survey said they’d stop doing business with a company after a bad customer experience. Of those respondents, nearly all of them said they’d go ahead and purchase the same product or service from a competitor. That’s the pressure every business owner faces. Get it right, or never…
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Good search engine optimization costs less than secret strategies.
It’s cheaper to do good search engine optimization legitimately, than it is to use “black hat” SEO. That’s a paraphrase from a talk Google’s Matt Cutts delivered to attendees at a recent Search Engine Strategies conference in San Francisco. If a wave of dot-com millionaire philanthropists was the first sweeping effect of Silicon Valley’s growing…
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Lead generation, thought leadership, and brand awareness named top content marketing goals.
Lead generation tops the list of goals for content marketing programs, according to IDG Enterprise. Researchers talked to over 700 professional marketers on LinkedIn, finding that two out of three want their investment in original content to pay off in the form of new prospects, requests for proposals, and closed deals. Even though IDG’s survey…
