Philadelphia User Experience Consultant, Author, and Media Producer
“Business blogging” isn’t dead yet. Even though a lot of businesses no longer want to admit they're still “blogging,” consistently posting new, substantive articles to your brand’s owned media …
Continue Reading about How to build a blogging routine that doesn’t overwhelm your business →
Imagine you’re struggling to figure out how to move your family business forward in a crowded market. Your competitors are huge, entrenched in your industry, and content to squeeze your little company …
Continue Reading about The world’s best content marketing campaign gave us Impressionist painting →
A client’s investor called me to check in on the status of a communications campaign. Having made it through both “Web 1.0” and “Web 2.0,” he shared a perspective I hear often from media and …
Stop pretending your audience has burned out on your message. That's the message I delivered at a recent seminar on content marketing programs. And it's a big part of the strategy I use with clients …
64 percent of American consumers in an Oracle survey said they’d stop doing business with a company after a bad customer experience. Of those respondents, nearly all of them said they’d go ahead and …
Continue Reading about Match your website to your in-person customer experience. →
At two of my early journalism gigs, I encountered assignment desk editors who would crumble press releases and three-point them into the nearest trash bin if they didn’t follow accepted submission …
Continue Reading about Focus on your business instead of on your business blog. →
A prospect recently asked me why she should spend so much money for original articles on her site, when she can just copy whatever she needs from the rest of the web. It's easy to write off a business …
Continue Reading about Cheap web content could cost you your search engine ranking. →
Ryan Smith has ignited a debate in newsrooms and marketing agencies across America, in the wake of exposing his (now former) employer, Journatic. Stressed-out newspapers have hired Journatic (and …
For all the posturing we make about being casual and transparent online, web copywriters don't always make their pricing clear. We've had good reasons to keep our rates a trade secret. Post how much …
Continue Reading about On paying by the word for web copy. →