Stop pretending your audience has burned out on your message. That's the message I delivered at a recent seminar on content marketing programs. And it's a big part of the strategy I use with clients …
Fake Followers, Empty Calories
There’s a school of thought that believes you should pay about $14 to add 5,000 new Twitter followers to your account, so that your prospects and clients will think you’re more important and …
Match your website to your in-person customer experience.
64 percent of American consumers in an Oracle survey said they’d stop doing business with a company after a bad customer experience. Of those respondents, nearly all of them said they’d go ahead and …
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Good search engine optimization costs less than secret strategies.
It’s cheaper to do good search engine optimization legitimately, than it is to use "black hat" SEO. That’s a paraphrase from a talk Google’s Matt Cutts delivered to attendees at a recent Search Engine …
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Lead generation, thought leadership, and brand awareness named top content marketing goals.
Lead generation tops the list of goals for content marketing programs, according to IDG Enterprise. Researchers talked to over 700 professional marketers on LinkedIn, finding that two out of three …