marketing

  • The Build #41: Transition

    The Build #41: Transition

    A Philadelphia high school teacher working with autistic students realized that, with the right approach, she could help her students learn crucial work skills, get good jobs and gain their independence. Michele McKeone has created a business that helps educators prepare neuro-diverse students for a technology-driven, highly social workforce. Michele joins me today to discuss…

  • The Build #35: Notice

    The Build #35: Notice

    Finding the intersection between advertising, speaking engagements, and social and digital media can be a daunting task in today’s overloaded internet landscape. Rakia Reynolds is tackling the non-traditional media space at Skai Blue Media, a public relations company that provides business development, marketing, and message strategy to a wide variety of companies around the country.…

  • Five Steps for Social Media Marketing Using Free Web Technology

    Social media have become a powerful small business marketing technology for entrepreneurs who truly understand how to network effectively. Just posting ads or special offers won’t work on systems where viewers can easily tune you out. Follow these five steps to turn your own social media marketing effort into a success. Social Media Marketing Step…