social media

  • Search & Replace S03E14: Rachael Mitchell of The Unknown Authors Club

    Search & Replace S03E14: Rachael Mitchell of The Unknown Authors Club

    Despite their well-written stories, Rachael Mitchell and her writing cohort faced frustration when they saw less deserving individuals getting book deals. In response, they founded The Unknown Authors Club and published an anthology featuring essays from fifteen talented but unpublished writers.

  • How I’m using Twitter (and other social media) in 2022.

    How I’m using Twitter (and other social media) in 2022.

    Update on Nov. 2, 2022: I’m still not storming off Twitter. But, I think in the months since I wrote the below post, I’ve been using it less and less. And I’ve been having more quality interactions with people on Instagram and (believe-it-or-not) Facebook lately. So I’m trying an experiment this month. I’m going to…

  • How I’m using Facebook these days

    How I’m using Facebook these days

    Earlier in the year, I wrote about getting louder and how I hadn’t really been active on Facebook very much in the past few years. Even though I was one of the platform’s earliest adopters, I’m no longer a fan of a system that routinely invites so much personal abuse and harassment into the lives of its users. And…

  • The Build #38: Giving

    The Build #38: Giving

    Making a charitable donation online is now as simple as posting a hashtag comment on your favorite social media post, thanks to the innovative idea behind John Gossart’s startup company Goodworld. Goodworld has eliminated expensive processing fees and security hurdles and kept charitable donations where they belong — within the moment that inspired the generosity…

  • The Build #35: Notice

    The Build #35: Notice

    Finding the intersection between advertising, speaking engagements, and social and digital media can be a daunting task in today’s overloaded internet landscape. Rakia Reynolds is tackling the non-traditional media space at Skai Blue Media, a public relations company that provides business development, marketing, and message strategy to a wide variety of companies around the country.…

  • Five Steps for Social Media Marketing Using Free Web Technology

    Social media have become a powerful small business marketing technology for entrepreneurs who truly understand how to network effectively. Just posting ads or special offers won’t work on systems where viewers can easily tune you out. Follow these five steps to turn your own social media marketing effort into a success. Social Media Marketing Step…