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The Build #18: Ambition
Melissa Alam‘s ambition helped drive the launch of a branding agency, a coworking community, a live conference, and a set of lifestyle businesses that have brought her all over the world. More about today’s guest: Connect with Melissa on Twitter. Femme & Fortune on Twitter. Femme & Fortune in Global Philadelphia. Transcript From 2820 radio…
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The Build #17: Design
Vanessa Chan left a high profile job to building prototypes for her first product, a mashup of tangle-free headphones and jewelry she calls loopit. More about today’s guest: Dr Vanessa Chan on Twitter From Technically, ‘Why she left her cushy corporate job to make earbuds that don’t tangle.’ Transcript Announcer: From 2820 Radio in Philadelphia,…
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The Build #16: Students
Jen Devor and Chuck Sacco help entrepreneurial students in Philadelphia prepare for new careers leading and building startups—especially when they don’t have a traditional business background. Mentioned In This Episode Drexel University Campus Philly Philly Tech Week Transcript Announcer: From 2820 Radio in Philadelphia, it’s The Build, conversations with entrepreneurs and innovators about their dreams,…
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The Build #15: Press
When Tom Cridland couldn’t find a publicist to help launch his startup clothing line in London, he launched his own PR agency—and now helps fellow fashion entrepreneurs. Transcript Announcer: From 2820 Radio in Philadelphia, it’s The Build. Conversations with entrepreneurs and innovators about their dreams, their triumphs and their challenges. Joe: Press. That word means…
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Three signs it’s time for you to upgrade your website
Even though your website anchors your “owned media,” you’re losing control of your audience’s experience a little more every day. For instance, if readers can’t experience all of your content on mobile devices, they’ll skip to a competitor’s site. If they can’t figure out the next action that you want them to take, they’ll get…
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The Build #14: Clean
Daniel Tobon‘s early experiences growing up in an entrepreneurial family shaped Starchup, a business that helps big brands and mom-and-pop laundry operations compete on a level playing field. Transcript Announcer: From 2820 Radio in Philadelphia it’s The Build, conversations with entrepreneurs and innovators about their dreams, their triumphs, and their challenges. Joe Taylor Jr: Clean.…
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The Build #13: Dreams
Austin Haines decided to make discovering people’s real-life dreams his life’s work. His dream? To impact the lives of at least 10,000 more people with Free Will Dream. Transcript Announcer: From 2820 Radio in Philadelphia, it’s The Build, conversations with entrepreneurs and innovators about their dreams, their triumphs, and their challenges. Joe: Dreams, most of…
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The Build #12: Sustainable
Morgan Berman launched MilkCrate to help give company leaders tools they can use to run sustainable businesses, and consumers the ability to find them. Transcript Announcer: From 2820 Radio in Philadelphia, it’s The Build, conversations with entrepreneurs and innovators about their dreams, their trials and their challenges. Joe: Sustainable, it’s a word we hear a…
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How we learned to love reanchoring our content’s key performance indicators
Ever since we expanded our team and hired an analytics specialist, we’ve been watching changes in how our clients’ audiences enjoy the content we produce. Ten years ago, I would have told you about major spikes in page view, the overall number of unique visitors, and whether our link-building campaigns had any effect on Google’s…
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#TheNewPR for Startups: Early-Stage Public Relations
Philly Startup Leaders’ inaugural accelerator cohort invited me to speak about how we’ve been helping our clients navigate these changes, and about when it’s right for a small company to hire a public relations agency. I’ll convert this into a more polished video for our company site soon, but I wanted to share the deck…
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The Build #11: Kids
Veteran Sylvester Mobley founded Coded by Kids to bring technical training into neighborhoods where access to new economy jobs can make a huge difference. More about today’s guest: Sylvester Mobley website Coded By Kids on Twitter Transcript Announcer: From 2820 Radio in Philadelphia, it’s The Build, conversations with entrepreneurs and innovators about their dreams, their…
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The Build #10: Experience
Interactive Mechanics specialized in bringing the best practices from app design back into physical spaces, like museums and libraries, so patrons can enjoy rich, multi-sensory experiences. More about today’s guests: Amelia Longo Christina Deemer Michael Tedeshi Transcript Announcer: From 2820 in Philadelphia, it’s The Build, conversations with entrepreneurs and innovators about their dreams, their triumphs…