-
The Build #12: Sustainable
Morgan Berman launched MilkCrate to help give company leaders tools they can use to run sustainable businesses, and consumers the ability to find them. Transcript Announcer: From 2820 Radio in Philadelphia, it’s The Build, conversations with entrepreneurs and innovators about their dreams, their trials and their challenges. Joe: Sustainable, it’s a word we hear a…
-
How we learned to love reanchoring our content’s key performance indicators
Ever since we expanded our team and hired an analytics specialist, we’ve been watching changes in how our clients’ audiences enjoy the content we produce. Ten years ago, I would have told you about major spikes in page view, the overall number of unique visitors, and whether our link-building campaigns had any effect on Google’s…
-
#TheNewPR for Startups: Early-Stage Public Relations
Philly Startup Leaders’ inaugural accelerator cohort invited me to speak about how we’ve been helping our clients navigate these changes, and about when it’s right for a small company to hire a public relations agency. I’ll convert this into a more polished video for our company site soon, but I wanted to share the deck…
-
The Build #11: Kids
Veteran Sylvester Mobley founded Coded by Kids to bring technical training into neighborhoods where access to new economy jobs can make a huge difference. More about today’s guest: Sylvester Mobley website Coded By Kids on Twitter Transcript Announcer: From 2820 Radio in Philadelphia, it’s The Build, conversations with entrepreneurs and innovators about their dreams, their…
-
The Build #10: Experience
Interactive Mechanics specialized in bringing the best practices from app design back into physical spaces, like museums and libraries, so patrons can enjoy rich, multi-sensory experiences. More about today’s guests: Amelia Longo Christina Deemer Michael Tedeshi Transcript Announcer: From 2820 in Philadelphia, it’s The Build, conversations with entrepreneurs and innovators about their dreams, their triumphs…
-
The Build #9: Hackathon
Joe talks to Pranav Vishnu, the undergraduate leading the team that stages the massive PennApps event twice each year. Transcript Announcer: From 2820 Radio in Philadelphia, it’s The Build, conversations with entrepreneurs and innovators about their dreams, their triumphs, and their challenges. Joe: Hackathon. If you don’t write code for a living, that word sounds…
-
The Build #8: Pizza
For Mason Wartman, a “dollar slice” shop in Philadelphia offered a way to downshift into a lifestyle business after a stint on Wall Street. He never expected that a customer’s suggestion would land him global attention, and a new mission. Transcript Announcer: From 2820 radio in Philadelphia, it’s The Build. Conversations with entrepreneurs and innovators…
-
The Build #7: Access
At the moment when he thought he might never get to write another line of code, Ather Sharif found a community and a process that inspired him to make technology accessible to everyone. On this episode of The Build, learn how EvoXlabs takes on accessibility through technology. Transcript Announcer: 00:01 From 2820 Radio in Philadelphia.…
-
The Build #6: Impossible
Yasmine Mustafa talks about the challenges of growing two companies and a thriving nonprofit, and about a trip she took that could change how women think about their personal security. On this episode of The Build, it’s the journey of ROAR for Good. Transcript Announcer: From 2820 Radio in Philadelphia, it’s The Build. Conversations with…
-
Burgers and fries: how your customer experience and communications should work side-by-side.
“I never, ever want to get a phone call from a customer about an undercooked hamburger.” That quote’s from a former boss of mine, during a meeting about licensing one of our organization’s valuable brand names to a food service company. He recognized that we wouldn’t have a lot of visibility into all the things…
-
The Build: Where entrepreneurs reveal their biggest challenges
We talk about being “in love” with our careers, but can we use skills from the job hunt to help find a real relationship? For my latest project, a podcast I’m calling The Build, I talked with technical recruiter—and matchmaker—Amber Wanner. Amber founded CandiDate after discovering that many of the IT professionals she placed into technical and…
-
Seven things I learned about organizing tech events
Earlier this year, I wanted to learn more about why certain technology meetups and gatherings in Philadelphia tended to draw hundreds of attendees, while very similar events failed to launch. Therefore, I sent out survey invitations to subsets of my contacts in the region and via the Philly Startup Leaders listserv. The resulting sample’s nowhere…