For the past few years at 2820 Press, I’ve been observing, practicing, and writing about “The New PR.” Whether you call it integrated communications or converged marketing, the lines have blurred between how you communicate with your perfect audience and how you manage messages to their influencers.
Philly Startup Leaders’ inaugural accelerator cohort invited me to speak about how we’ve been helping our clients navigate these changes, and about when it’s right for a small company to hire a public relations agency. I’ll convert this into a more polished video for our company site soon, but I wanted to share the deck from our session.
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