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Marketing on the post-organic web
The “level playing field” we enjoyed online from the early 2000s now looks a lot more like broadcast media from the late 1980s. Let’s talk about what it’s going to take for your business to thrive. If you’ve been coasting on waves of “free” traffic from organic search and social media, get ready to climb…
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Measuring your messaging’s real ROI
You’ve got “reach.” You’ve got “engagement.” You’ve even got “amplification.” But all the online media jargon in the world won’t help you if your content marketing campaigns don’t convert to actual sales. Agenda 1. Making sure your compass points “true north.” We’re always surprised how many brands launch campaigns without checking in on their mission…
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Build your “burnout-proof” content marketing program.
Never let writer’s block get between you and your audience again. Learn how to take a single great idea and customize it for platforms like blogs, Facebook, Twitter, Instagram, and more in our FREE online workshop. Your content reaches audiences in so many different ways these days, yet we still meet professionals who get so…
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#TheNewPR for Startups: Early-Stage Public Relations
Philly Startup Leaders’ inaugural accelerator cohort invited me to speak about how we’ve been helping our clients navigate these changes, and about when it’s right for a small company to hire a public relations agency. I’ll convert this into a more polished video for our company site soon, but I wanted to share the deck…
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How to nail your next job interview
For my speaking engagement at Rosemont College, I put together a quick deck featuring six steps job seekers can use for successful interviews. More commentary’s coming soon, but the deck download for participants is available for download or via the Slideshare viewer below:
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Building your professional development plan.
For most of the past ten years, I’ve developed and delivered professional training courses for clients and internal teams at some of the world’s best companies. Now that I’m running 2820 Press full-time, I thought I’d convert some of that knowledge into personal development tools that you can use if you don’t have access to…
