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#TheNewPR for Startups: Early-Stage Public Relations
Philly Startup Leaders’ inaugural accelerator cohort invited me to speak about how we’ve been helping our clients navigate these changes, and about when it’s right for a small company to hire a public relations agency. I’ll convert this into a more polished video for our company site soon, but I wanted to share the deck…
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Seven things I learned about organizing tech events
Earlier this year, I wanted to learn more about why certain technology meetups and gatherings in Philadelphia tended to draw hundreds of attendees, while very similar events failed to launch. Therefore, I sent out survey invitations to subsets of my contacts in the region and via the Philly Startup Leaders listserv. The resulting sample’s nowhere…
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Multiple Audiences, Multiple Networks
When I helped relaunch XPN‘s online presence over 10 years ago, our biggest concern was unifying the experience across multiple platforms. At the time, it still felt strange to shepherd your audience from your on-air stream to your online content. Moving somebody from an FM signal to a blog page felt wrong, and I know…
