Marketing on the post-organic web
The “level playing field” we enjoyed online from the early 2000s now looks a lot more like broadcast media from the late […]
Measuring your messaging’s real ROI
You’ve got “reach.” You’ve got “engagement.” You’ve even got “amplification.” But all the online media jargon in the world won’t help you […]
Build your “burnout-proof” content marketing program.
Never let writer’s block get between you and your audience again. Learn how to take a single great idea and customize it […]
#TheNewPR for Startups: Early-Stage Public Relations
Philly Startup Leaders' inaugural accelerator cohort invited me to speak about how we've been helping our clients navigate these changes, and about when it's right for a small company to hire a public relations agency. I'll convert this into a more polished video for our company site soon, but I wanted to share the deck and audio from our session.
How to nail your next job interview
For my speaking engagement at Rosemont College, I put together a quick deck featuring six steps job seekers can use for successful […]
Building your professional development plan.
For most of the past ten years, I’ve developed and delivered professional training courses for clients and internal teams at some of […]