Never let writer’s block get between you and your audience again. Learn how to take a single great idea and customize it for platforms like blogs, Facebook, Twitter, Instagram, and more in our FREE online workshop.
Your content reaches audiences in so many different ways these days, yet we still meet professionals who get so frustrated by these options that they let their platforms get stale.
You can get away with ignoring your content pipeline if you’ve got enough customers to keep you busy for a while, or if you’re coasting on enough big brand recognition that you don’t have to anything new to win over prospective buyers. However, if you’re like the 99.9% of professionals that don’t fit that description, we’re opening up our playbook to share what’s working right now for marketers who want to break through barriers with their ideal audience.
1. How to get more mileage from “foundational content.”
Your favorite band doesn’t invent new songs for every concert. (At best, maybe they mix up a new set list every night.) Think of your website the same way—rely on a short stack of your “greatest hits,” then spice up your playlist with some deep cuts for returning fans. We’ll show you how to sequence and display all your best stories and videos so your new audience members get your tested and true material first.
2. How to stretch your ideas across multiple platforms.
Many of our new clients tell us they get frustrated with having to come up with fresh ideas for blogs, Facebook, Instagram, Twitter… Instead, we train our clients to focus on a single great idea, then customize it for each platform.
3. How to get more efficient about amplifying your content.
Many clients tell us they “gave up” on content marketing when they didn’t see an immediate traffic avalanche to their websites. We’ll show you how we help clients set up streams of steady, targeted traffic that don’t require huge advertising buys or creepy link-building schemes.