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How I’m using Twitter (and other social media) in 2022.
Update on Nov. 2, 2022: I’m still not storming off Twitter. But, I think in the months since I wrote the below post, I’ve been using it less and less. And I’ve been having more quality interactions with people on Instagram and (believe-it-or-not) Facebook lately. So I’m trying an experiment this month. I’m going to…
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Convince your prospect that you’re really open for business with three online platform tweaks
Stand-up comedian John Mulaney spent a few minutes of his debut Saturday Night Live monologue unpacking how we spend half our time online trying to convince security systems that we’re not robots. It’s frustrating enough to figure out the difference between a squiggly “3” and a squiggly “E” when you’re trying to access your email.…
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Three signs it’s time for you to upgrade your website
Even though your website anchors your “owned media,” you’re losing control of your audience’s experience a little more every day. For instance, if readers can’t experience all of your content on mobile devices, they’ll skip to a competitor’s site. If they can’t figure out the next action that you want them to take, they’ll get…
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Story Placement and “The New PR”
When I talk to business owners and company leaders about why they think their messages aren’t getting traction with public relations or earned media, I’ll cite changes in the way newscasts actually present information. Instead of just telling you the news, an anchor’s got to deliver an enticing customer experience — they’ve got to convince…
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Five reasons to pick WordPress for your business website
Prospective clients often ask why I favor WordPress as our preferred content management system for business websites. I’ve got five reasons why I love to get our customers started on WordPress: It’s easy to publish. You don’t need to be a coder to update and add pages to your WordPress website. In addition to a…
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Forget 140 characters.
The first 11 letters of your headline determine whether someone’s going to digest your message. Jakob Nielsen summarized some of his group’s latest findings, which shouldn’t surprise anyone who’s been working online for the past decade. We’ve known—since at least 1997—that online readers scan information before they make the decision to round back up and…
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Three key actions we take with every new WordPress business website
Although 2820 Press still hasn’t reached its first birthday, I’ve been developing sites on WordPress since it forked from b2 almost a decade ago. Over the past few years, WordPress really proved itself as capable of delivering a quality experience for business websites, especially when paired with custom theme design. However, I still find myself…
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Good search engine optimization costs less than secret strategies.
It’s cheaper to do good search engine optimization legitimately, than it is to use “black hat” SEO. That’s a paraphrase from a talk Google’s Matt Cutts delivered to attendees at a recent Search Engine Strategies conference in San Francisco. If a wave of dot-com millionaire philanthropists was the first sweeping effect of Silicon Valley’s growing…