Philadelphia Content Strategist, User Experience Consultant, and Author
Years ago, content marketing professionals thrived on the volume of the content they pushed into the world. Today, the most successful professionals we know rely on consistency to close their …
Continue Reading about Content Marketing Essentials: How to reset your company’s positioning →
Stand-up comedian John Mulaney spent a few minutes of his debut Saturday Night Live monologue unpacking how we spend half our time online trying to convince security systems that we’re not robots. …
“I never, ever want to get a phone call from a customer about an undercooked hamburger.” That quote’s from a former boss of mine, during a meeting about licensing one of our organization’s valuable …
Imagine you’re struggling to figure out how to move your family business forward in a crowded market. Your competitors are huge, entrenched in your industry, and content to squeeze your little company …
Continue Reading about The world’s best content marketing campaign gave us Impressionist painting →
A client’s investor called me to check in on the status of a communications campaign. Having made it through both “Web 1.0” and “Web 2.0,” he shared a perspective I hear often from media and …