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Cheap web content could cost you your search engine ranking.
A prospect recently asked me why she should spend so much money for original articles on her site, when she can just copy whatever she needs from the rest of the web. It’s easy to write off a business owner who thinks that way as being cheap or as someone who doesn’t understand how the…
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Authorship and brand voice.
Ryan Smith has ignited a debate in newsrooms and marketing agencies across America, in the wake of exposing his (now former) employer, Journatic. Stressed-out newspapers have hired Journatic (and companies like it) to “mechanical turk” many of the articles that once formed the backbone of print dailies: real estate transaction summaries, obituaries, even local sports…
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On paying by the word for web copy.
For all the posturing we make about being casual and transparent online, web copywriters don’t always make their pricing clear. We’ve had good reasons to keep our rates a trade secret. Post how much you charge per word, and you’re suddenly playing a commodity game. That’s bad for both writers and their clients. Focus too…