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Search & Replace S03E25: Calvin Schwartz
From the constraints of a career that never felt right to the liberating pursuit of his true passions, Calvin Schwartz shares how listening to your inner voice can help you find the courage to reinvent yourself.
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Search & Replace S03E14: Rachael Mitchell of The Unknown Authors Club
Despite their well-written stories, Rachael Mitchell and her writing cohort faced frustration when they saw less deserving individuals getting book deals. In response, they founded The Unknown Authors Club and published an anthology featuring essays from fifteen talented but unpublished writers.
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Search & Replace S02E23: Majken Selinder Nilsson
Creative pursuits can be great stress-busters. Majken Selinder Nilsson discovered writing as a release for the uncertainty in her world. When her husband was laid off after a major move to a new city, Majken began to write as a hobby and, to some extent, escapism from the stress. Find out how this self-described accidental…
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Search & Replace S02E02: Danielle Spaar
The pandemic provided an opportunity for people to pivot their career paths. Once lockdown hit, Danielle Spaar’s hairstyling salon shut down and she needed a new way to make a living. She combined her passion for writing children’s books and advocating for Alzheimer’s. Danielle saw the need for children’s books that opens communication and introduces…
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Search & Replace Episode S01E23: Shaunta Grimes
Despite her best efforts, novelist Shaunta Grimes admits she’s not a great employee – she just can’t enjoy working for someone else. It took her many interesting jobs that weren’t a good match before she created her own space. Her own community, Ninja Writers, allows her to write and teach writing. Find out how it…
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Search & Replace Episode S01E03: Kolina Cicero
Author Kolina Cicero wasn’t really looking for any advice on habit tracking. However, a gift from a friend enlightened her to how much time she wasn’t spending doing the things she thought were central to her well-being.
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How to build a blogging routine that doesn’t overwhelm your business
“Business blogging” isn’t dead yet. Even though a lot of businesses no longer want to admit they’re still “blogging,” consistently posting new, substantive articles to your brand’s owned media channels is still one of the best ways to ensure you stay relevant in organic search results and on social media. The only big thing that…
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The Build #20: Media
On his journey from beat reporter to startup co-founder, Christopher Wink has learned how journalism can positively impact communities and sustain careers—without resorting to clickbait. More about today’s guest: Connect with Christopher Wink on Twitter and LinkedIn. Technically Media Transcript Announcer: From 2820 Radio in Philadelphia it’s The Build, conversations with entrepreneurs and innovators about…
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The world’s best content marketing campaign gave us Impressionist painting
Imagine you’re struggling to figure out how to move your family business forward in a crowded market. Your competitors are huge, entrenched in your industry, and content to squeeze your little company out of business. It’s a challenge we often hear about from new clients, especially at companies that want to explore content marketing as…
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Cadence counts. Cadence converts.
Stop pretending your audience has burned out on your message. That’s the message I delivered at a recent seminar on content marketing programs. And it’s a big part of the strategy I use with clients here at 2820 Press. During the first ten years of my career in radio, I learned some important lessons about…
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Match your website to your in-person customer experience.
64 percent of American consumers in an Oracle survey said they’d stop doing business with a company after a bad customer experience. Of those respondents, nearly all of them said they’d go ahead and purchase the same product or service from a competitor. That’s the pressure every business owner faces. Get it right, or never…
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Focus on your business instead of on your business blog.
At two of my early journalism gigs, I encountered assignment desk editors who would crumble press releases and three-point them into the nearest trash bin if they didn’t follow accepted submission protocol. Leave out the “–30–” or the triple-hash at the end of the page? Binned. Miss the “FOR IMMEDIATE RELEASE” at the head? Chucked.…