How to build a blogging routine that doesn’t overwhelm your business
“Business blogging” isn’t dead yet. Even though a lot of businesses no longer want to admit they’re still “blogging,” consistently posting new, […]
The world’s best content marketing campaign gave us Impressionist painting
Imagine you’re struggling to figure out how to move your family business forward in a crowded market. Your competitors are huge, entrenched […]
Match your website to your in-person customer experience.
64 percent of American consumers in an Oracle survey said they’d stop doing business with a company after a bad customer experience. […]
Focus on your business instead of on your business blog.
At two of my early journalism gigs, I encountered assignment desk editors who would crumble press releases and three-point them into the […]
Cheap web content could cost you your search engine ranking.
A prospect recently asked me why she should spend so much money for original articles on her site, when she can just […]