A few weeks ago, a friend of mine and I got into a debate over personal branding. We argued whether the notion of a “personal brand” seems like anything a true professional should need or want. For …
How I’m using Facebook these days
Earlier in the year, I wrote about getting louder and how I hadn’t really been active on Facebook very much in the past few years. Even though I was one of the platform’s earliest …
Introducing Podcast Taxi
It was just a matter of time. For years, I've been recommending podcasts, audiobooks, and other personal audio recordings as a pillar of a successful content marketing strategy. In a media …
Beautiful evening. You can almost see the stars!
Jay Frank gave a toast when Lori Taylor and I got married that might have been as long as the actual ceremony. And though I teased him about it in the years since, I never doubted his …
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An Hourglass and a Flower Pot
It’s the fall of 1987. There’s a new kid on the school bus. An Army brat, if I remember, or maybe the son of a frequently-transferred corporate executive. He was at our Catholic high school for …
Measuring your messaging’s real ROI
You've got "reach." You've got "engagement." You've even got "amplification." But all the online media jargon in the world won't help you if your content marketing campaigns don't convert to actual …
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We broke the 10K hours threshold without breaking me.
Every year has been 2820 Press' best year ever on just about every metric. However, the end of 2017 nearly broke me. Here's what we did about it. Christopher Wink warned me this would …
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Getting louder in 2019.
On their Rework podcast, the Basecamp team expressed their desire to become a Facebook-Free Company. (DHH wrote an article about this on their Medium publication, as well.) They don’t depend on …
Revisiting my favorite World Cafe sessions
It's been a year of reinvention for me. 2820 Press has been rolling along for six years now, and it's been a long time since I've had bandwidth to devote to personal projects. Maybe that's why …
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Getting physical.
As we’ve been recruiting guests for season two of “The Build” I’ve found myself steering toward founders who share my bias for shipping physical products or creating real-world experiences. As much as …
Who cares about your stories when there’s already too much content?
If there’s already “too much content,” why even bother to write anything new? It turns out, the average lifespan of a blog post or a news article is just about three days. Older than that, and your …
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The Zero Stack Startup
Most of the founders I talk with on my podcast, The Build, didn't start their companies with huge investors behind them. Sometimes, they had a stockpile of cash from a previous "exit," or from a nest …