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How I’m using Facebook these days
Earlier in the year, I wrote about getting louder and how I hadn’t really been active on Facebook very much in the past few years. Even though I was one of the platform’s earliest adopters, I’m no longer a fan of a system that routinely invites so much personal abuse and harassment into the lives of its users. And…
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Introducing Podcast Taxi
It was just a matter of time. For years, I’ve been recommending podcasts, audiobooks, and other personal audio recordings as a pillar of a successful content marketing strategy. In a media environment that’s become so crowded and noisy, podcasts still offer the potential to build strong relationships with audiences without interference from bots or clickbait.…
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Beautiful evening. You can almost see the stars!
Jay Frank gave a toast when Lori Taylor and I got married that might have been as long as the actual ceremony. And though I teased him about it in the years since, I never doubted his sincerity. That really was the driving force behind our friendship over the past three decades. Because as many…
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An Hourglass and a Flower Pot
It’s the fall of 1987. There’s a new kid on the school bus. An Army brat, if I remember, or maybe the son of a frequently-transferred corporate executive. He was at our Catholic high school for such a small amount of time that I barely remember his name. Yet, wearing a leather bomber jacket and…
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Marketing on the post-organic web
The “level playing field” we enjoyed online from the early 2000s now looks a lot more like broadcast media from the late 1980s. Let’s talk about what it’s going to take for your business to thrive. If you’ve been coasting on waves of “free” traffic from organic search and social media, get ready to climb…
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Here’s why we start every web design project by asking, “What does success mean for you?”
Every web design project we launch starts with a kickoff session and a series of stakeholder interviews designed to discover how our client defines success.
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Measuring your messaging’s real ROI
You’ve got “reach.” You’ve got “engagement.” You’ve even got “amplification.” But all the online media jargon in the world won’t help you if your content marketing campaigns don’t convert to actual sales. Agenda 1. Making sure your compass points “true north.” We’re always surprised how many brands launch campaigns without checking in on their mission…
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Build your “burnout-proof” content marketing program.
Never let writer’s block get between you and your audience again. Learn how to take a single great idea and customize it for platforms like blogs, Facebook, Twitter, Instagram, and more in our FREE online workshop. Your content reaches audiences in so many different ways these days, yet we still meet professionals who get so…
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Why you need to own your marketing platform
In this livestream from my personal archives, the 2820 Press team reviews why it’s never enough to build your business solely on social media, and why running your company website on a platform like Wix or Squarespace could put you in jeopardy.
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What’s the best content management system for your small business?
We still recommend Wordpress as our go-to content management system. You’ve got better options than ever for building a business website that’s easy to maintain.
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Letting Go of Old SEO Habits
If you’re getting SEO advice from anyone, remember that the best experts in the field know that what they’re selling you works right now, but isn’t guaranteed to work as well next year, and may not even work at all in 18 months. Remember, we’re just hitting the “let’s pave the highways” phase of digital…
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How can “bad actors” ruin your company’s SEO?
Three ways you can defend your company’s SEO from hackers, scammers, con artists, and the competitors who hire them.