For the past few years at 2820 Press, I’ve been observing, practicing, and writing about “The New PR.” Whether you call it integrated communications or converged marketing, the lines have blurred between how you communicate with your perfect audience and how you manage messages to their influencers.
Philly Startup Leaders’ inaugural accelerator cohort invited me to speak about how we’ve been helping our clients navigate these changes, and about when it’s right for a small company to hire a public relations agency. I’ll convert this into a more polished video for our company site soon, but I wanted to share the deck from our session.
Joe Taylor Jr.
https://joetaylorjr.comJoe Taylor Jr. has produced stories about media, technology, entertainment, and personal finance for over 25 years. His work has been featured on NPR, CNBC, Financial Times Television, and ABC News. After launching one of public radio's first successful digital platforms, Joe helped dozens of client companies launch or migrate their online content libraries. Today, Joe serves as a user experience consultant for a variety of Fortune 500 and Inc. 5000 businesses. Twitter | Facebook | Instagram