Philadelphia User Experience Consultant, Author, and Media Producer
I've been writing online since 1995 and actively maintaining this instance of my personal blog since 2008. Here's a collection of every blog post, podcast appearance, article snippet and portfolio slice from the past two decades.
Never let writer's block get between you and your audience again. Learn how to take a single great idea and customize it for platforms like blogs, Facebook, Twitter, Instagram, and more in our FREE …
Continue Reading about Build your “burnout-proof” content marketing program. →
In this livestream from my personal archives, the 2820 Press team reviews why it's never enough to build your business solely on social media, and why running your company website on a platform like …
Continue Reading about Why you need to own your marketing platform →
We still recommend WordPress as our go-to content management system. You've got better options than ever for building a business website that's easy to maintain. When we talk to entrepreneurs on our …
Continue Reading about What’s the best content management system for your small business? →
Search engine optimization usually comes up early in our team’s conversations with company leaders who want to attract new business. Even though we still believe that you’ve got to spread your …
Continue Reading about How can “bad actors” ruin your company’s SEO? →
Small business owners ask me how long I've been thinking about the kind of work our team does. I'm not necessarily nostalgic for what the internet was before we stopped capitalizing it, but I …
Continue Reading about How to market your small business on the Post-Organic Web →
Building and maintaining your small business content marketing calendar isn't easy. During our livestream coaching sessions and on our discovery calls with prospective clients, we often meet business …
Continue Reading about How can you tell when your content marketing workflow isn’t working? →
Every year has been 2820 Press' best year ever on just about every metric. However, the end of 2017 nearly broke me. Here's what we did about it. Christopher Wink warned me this would …
Continue Reading about We broke the 10K hours threshold without breaking me. →
On their Rework podcast, the Basecamp team expressed their desire to become a Facebook-Free Company. (DHH wrote an article about this on their Medium publication, as well.) They don’t depend on …
It's been a year of reinvention for me. 2820 Press has been rolling along for six years now, and it's been a long time since I've had bandwidth to devote to personal projects. Maybe that's why …
Continue Reading about Revisiting my favorite World Cafe sessions →
Years ago, content marketing professionals thrived on the volume of the content they pushed into the world. Today, the most successful professionals we know rely on consistency to close their …
Continue Reading about Content Marketing Essentials: How to reset your company’s positioning →
As an entrepreneur, executive function is one of your most important—and scarcest—resources. If you’re trying to come up with new topic ideas every time you’re sitting down to write an article or …
Continue Reading about 3 ways to efficiently generate content for your business →
“Business blogging” isn’t dead yet. Even though a lot of businesses no longer want to admit they're still “blogging,” consistently posting new, substantive articles to your brand’s owned media …
Continue Reading about How to build a blogging routine that doesn’t overwhelm your business →