Personal Branding’s a bunch of bulls#!t! (But we’re going to need it, anyway.)
Smart professionals recoil at the phrase, but personal branding's going to play an important part of your career in the next decade.
Introducing Podcast Taxi
It was just a matter of time. For years, I’ve been recommending podcasts, audiobooks, and other personal audio recordings as a pillar […]
Beautiful evening. You can almost see the stars!
Jay Frank gave a toast when Lori Taylor and I got married that might have been as long as the actual ceremony. […]
An Hourglass and a Flower Pot
It’s the fall of 1987. There’s a new kid on the school bus. An Army brat, if I remember, or maybe the […]
Marketing on the post-organic web
The “level playing field” we enjoyed online from the early 2000s now looks a lot more like broadcast media from the late […]
Measuring your messaging’s real ROI
You’ve got “reach.” You’ve got “engagement.” You’ve even got “amplification.” But all the online media jargon in the world won’t help you […]
Build your “burnout-proof” content marketing program.
Never let writer’s block get between you and your audience again. Learn how to take a single great idea and customize it […]
Why you need to own your marketing platform
In this livestream from my personal archives, the 2820 Press team reviews why it’s never enough to build your business solely on […]
What’s the best content management system for your small business?
We still recommend Wordpress as our go-to content management system. You've got better options than ever for building a business website that's easy to maintain.
How can “bad actors” ruin your company’s SEO?
Three ways you can defend your company's SEO from hackers, scammers, con artists, and the competitors who hire them.
How to market your small business on the Post-Organic Web
Small business owners should invest marketing budgets on campaigns that clearly answer questions for prospects with urgent problems.