It’s the fall of 1987. There’s a new kid on the school bus. An Army brat, if I remember, or maybe the son of a frequently-transferred corporate executive. He was at our Catholic high school for …
Marketing on the post-organic web
The "level playing field" we enjoyed online from the early 2000s now looks a lot more like broadcast media from the late 1980s. Let's talk about what it's going to take for your business to …
Measuring your messaging’s real ROI
You've got "reach." You've got "engagement." You've even got "amplification." But all the online media jargon in the world won't help you if your content marketing campaigns don't convert to actual …
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Build your “burnout-proof” content marketing program.
Never let writer's block get between you and your audience again. Learn how to take a single great idea and customize it for platforms like blogs, Facebook, Twitter, Instagram, and more in our FREE …
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Why you need to own your marketing platform
In this livestream from my personal archives, the 2820 Press team reviews why it's never enough to build your business solely on social media, and why running your company website on a platform like …
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What’s the best content management system for your small business?
We still recommend WordPress as our go-to content management system. You've got better options than ever for building a business website that's easy to maintain. When we talk to entrepreneurs on our …
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How can “bad actors” ruin your company’s SEO?
Search engine optimization usually comes up early in our team’s conversations with company leaders who want to attract new business. Even though we still believe that you’ve got to spread your …
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How to market your small business on the Post-Organic Web
Small business owners ask me how long I've been thinking about the kind of work our team does. I'm not necessarily nostalgic for what the internet was before we stopped capitalizing it, but I …
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How can you tell when your content marketing workflow isn’t working?
Building and maintaining your small business content marketing calendar isn't easy. During our livestream coaching sessions and on our discovery calls with prospective clients, we often meet business …
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We broke the 10K hours threshold without breaking me.
Every year has been 2820 Press' best year ever on just about every metric. However, the end of 2017 nearly broke me. Here's what we did about it. Christopher Wink warned me this would …
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Getting louder in 2019.
On their Rework podcast, the Basecamp team expressed their desire to become a Facebook-Free Company. (DHH wrote an article about this on their Medium publication, as well.) They don’t depend on …
Revisiting my favorite World Cafe sessions
It's been a year of reinvention for me. 2820 Press has been rolling along for six years now, and it's been a long time since I've had bandwidth to devote to personal projects. Maybe that's why …
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