A few weeks ago, a friend of mine and I got into a debate over personal branding. We argued whether the notion of a “personal brand” seems like anything a true professional should need or want. For …
How I’m using Facebook these days
Earlier in the year, I wrote about getting louder and how I hadn’t really been active on Facebook very much in the past few years. Even though I was one of the platform’s earliest …
Introducing Podcast Taxi
It was just a matter of time. For years, I've been recommending podcasts, audiobooks, and other personal audio recordings as a pillar of a successful content marketing strategy. In a media …
Beautiful evening. You can almost see the stars!
Jay Frank gave a toast when Lori Taylor and I got married that might have been as long as the actual ceremony. And though I teased him about it in the years since, I never doubted his …
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An Hourglass and a Flower Pot
It’s the fall of 1987. There’s a new kid on the school bus. An Army brat, if I remember, or maybe the son of a frequently-transferred corporate executive. He was at our Catholic high school for …
Marketing on the post-organic web
The "level playing field" we enjoyed online from the early 2000s now looks a lot more like broadcast media from the late 1980s. Let's talk about what it's going to take for your business to …
Measuring your messaging’s real ROI
You've got "reach." You've got "engagement." You've even got "amplification." But all the online media jargon in the world won't help you if your content marketing campaigns don't convert to actual …
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Build your “burnout-proof” content marketing program.
Never let writer's block get between you and your audience again. Learn how to take a single great idea and customize it for platforms like blogs, Facebook, Twitter, Instagram, and more in our FREE …
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Why you need to own your marketing platform
In this livestream from my personal archives, the 2820 Press team reviews why it's never enough to build your business solely on social media, and why running your company website on a platform like …
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What’s the best content management system for your small business?
We still recommend WordPress as our go-to content management system. You've got better options than ever for building a business website that's easy to maintain. When we talk to entrepreneurs on our …
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How can “bad actors” ruin your company’s SEO?
Search engine optimization usually comes up early in our team’s conversations with company leaders who want to attract new business. Even though we still believe that you’ve got to spread your …
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How to market your small business on the Post-Organic Web
Small business owners ask me how long I've been thinking about the kind of work our team does. I'm not necessarily nostalgic for what the internet was before we stopped capitalizing it, but I …
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