Philadelphia User Experience Consultant, Author, and Media Producer
Search engine optimization usually comes up early in our team’s conversations with company leaders who want to attract new business. Even though we still believe that you’ve got to spread your …
Continue Reading about How can “bad actors” ruin your company’s SEO? →
Ever since we expanded our team and hired an analytics specialist, we’ve been watching changes in how our clients’ audiences enjoy the content we produce. Ten years ago, I would have told you about …
Continue Reading about How we learned to love reanchoring our content’s key performance indicators →
“I never, ever want to get a phone call from a customer about an undercooked hamburger.” That quote’s from a former boss of mine, during a meeting about licensing one of our organization’s valuable …
A client’s investor called me to check in on the status of a communications campaign. Having made it through both “Web 1.0” and “Web 2.0,” he shared a perspective I hear often from media and …
When I talk to business owners and company leaders about why they think their messages aren’t getting traction with public relations or earned media, I’ll cite changes in the way newscasts actually …
At two of my early journalism gigs, I encountered assignment desk editors who would crumble press releases and three-point them into the nearest trash bin if they didn’t follow accepted submission …
Continue Reading about Focus on your business instead of on your business blog. →