3 ways to efficiently generate content for your business
As an entrepreneur, executive function is one of your most important—and scarcest—resources. If you’re trying to come up with new topic ideas […]
How to build a blogging routine that doesn’t overwhelm your business
“Business blogging” isn’t dead yet. Even though a lot of businesses no longer want to admit they’re still “blogging,” consistently posting new, […]
The world’s best content marketing campaign gave us Impressionist painting
Imagine you’re struggling to figure out how to move your family business forward in a crowded market. Your competitors are huge, entrenched […]
Five reasons to pick WordPress for your business website
Prospective clients often ask why I favor WordPress as our preferred content management system for business websites. I’ve got five reasons why […]
Forget 140 characters.
The first 11 letters of your headline determine whether someone’s going to digest your message. Jakob Nielsen summarized some of his group’s […]
Focus on your business instead of on your business blog.
At two of my early journalism gigs, I encountered assignment desk editors who would crumble press releases and three-point them into the […]
Cheap web content could cost you your search engine ranking.
A prospect recently asked me why she should spend so much money for original articles on her site, when she can just […]
Happy Independence Day.
Happy Fourth of July! Before I head out to enjoy some red velvet pancakes, parades, and fireworks, I’m going to explain what’s […]