Philadelphia User Experience Consultant, Author, and Media Producer
As an entrepreneur, executive function is one of your most important—and scarcest—resources. If you’re trying to come up with new topic ideas every time you’re sitting down to write an article or …
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“Business blogging” isn’t dead yet. Even though a lot of businesses no longer want to admit they're still “blogging,” consistently posting new, substantive articles to your brand’s owned media …
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Imagine you’re struggling to figure out how to move your family business forward in a crowded market. Your competitors are huge, entrenched in your industry, and content to squeeze your little company …
Continue Reading about The world’s best content marketing campaign gave us Impressionist painting →
Prospective clients often ask why I favor WordPress as our preferred content management system for business websites. I’ve got five reasons why I love to get our customers started on WordPress: …
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The first 11 letters of your headline determine whether someone’s going to digest your message. Jakob Nielsen summarized some of his group’s latest findings, which shouldn’t surprise anyone who’s been …
At two of my early journalism gigs, I encountered assignment desk editors who would crumble press releases and three-point them into the nearest trash bin if they didn’t follow accepted submission …
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A prospect recently asked me why she should spend so much money for original articles on her site, when she can just copy whatever she needs from the rest of the web. It's easy to write off a business …
Continue Reading about Cheap web content could cost you your search engine ranking. →
Happy Fourth of July! Before I head out to enjoy some red velvet pancakes, parades, and fireworks, I'm going to explain what's happening here. For more than a decade, I've been ghost writing blogs, …