PPC Management Offers New Practice-Building Strategy for Attorneys

Advertising has always been a tricky business for legal professionals. While the most storied law firms rely on long-time clients and on personal referrals, new practices often make hard decisions between keeping up appearances or bowing to the pressure of the marketplace. Loud ads on television, in the yellow pages, and on bus stop benches may get some results, but often run the risk of branding lawyers as ambulance chasers.

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Joe Taylor Jr. has produced stories about media, technology, entertainment, and personal finance for over 25 years. His work has been featured on NPR, CNBC, Financial Times Television, and ABC News. After launching one of public radio's first successful digital platforms, Joe helped dozens of client companies launch or migrate their online content libraries. Today, Joe serves as a user experience consultant for a variety of Fortune 500 and Inc. 5000 businesses. Twitter | Facebook | Instagram

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