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Silence is violence.
Mine isn’t the voice anyone needs to hear right now about the systemic racism that keeps tearing our nation apart. Yet, as I often tell my clients, silence is acceptance. Today, we now have to realize, silence is violence. Today is a moment for leaders—of all races, of all sexual orientations, of all economic backgrounds—to…
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Essential Small Business Management Tools
Update (5/4/2022): Since I first wrote this post and granted this podcast interview, some major changes happened at Basecamp that caused me to change my mind. Tara and Shannon from the excellent What Works podcast (and from the What Works Network, of which I’ve been a member for years) rounded up a crew of folks…
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The Syllabus 2020: The Brand You 50
Tom Peters made bold predictions about the future of work in 1999. Here’s why I still recommend this powerful (but tiny) book on building a personal brand.
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Personal Branding’s a bunch of bulls#!t! (But we’re going to need it, anyway.)
Smart professionals recoil at the phrase, but personal branding’s going to play an important part of your career in the next decade.
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How I’m using Facebook these days
Earlier in the year, I wrote about getting louder and how I hadn’t really been active on Facebook very much in the past few years. Even though I was one of the platform’s earliest adopters, I’m no longer a fan of a system that routinely invites so much personal abuse and harassment into the lives of its users. And…
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Introducing Podcast Taxi
It was just a matter of time. For years, I’ve been recommending podcasts, audiobooks, and other personal audio recordings as a pillar of a successful content marketing strategy. In a media environment that’s become so crowded and noisy, podcasts still offer the potential to build strong relationships with audiences without interference from bots or clickbait.…
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Beautiful evening. You can almost see the stars!
Jay Frank gave a toast when Lori Taylor and I got married that might have been as long as the actual ceremony. And though I teased him about it in the years since, I never doubted his sincerity. That really was the driving force behind our friendship over the past three decades. Because as many…
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An Hourglass and a Flower Pot
It’s the fall of 1987. There’s a new kid on the school bus. An Army brat, if I remember, or maybe the son of a frequently-transferred corporate executive. He was at our Catholic high school for such a small amount of time that I barely remember his name. Yet, wearing a leather bomber jacket and…
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Marketing on the post-organic web
The “level playing field” we enjoyed online from the early 2000s now looks a lot more like broadcast media from the late 1980s. Let’s talk about what it’s going to take for your business to thrive. If you’ve been coasting on waves of “free” traffic from organic search and social media, get ready to climb…
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Measuring your messaging’s real ROI
You’ve got “reach.” You’ve got “engagement.” You’ve even got “amplification.” But all the online media jargon in the world won’t help you if your content marketing campaigns don’t convert to actual sales. Agenda 1. Making sure your compass points “true north.” We’re always surprised how many brands launch campaigns without checking in on their mission…
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Build your “burnout-proof” content marketing program.
Never let writer’s block get between you and your audience again. Learn how to take a single great idea and customize it for platforms like blogs, Facebook, Twitter, Instagram, and more in our FREE online workshop. Your content reaches audiences in so many different ways these days, yet we still meet professionals who get so…
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Why you need to own your marketing platform
In this livestream from my personal archives, the 2820 Press team reviews why it’s never enough to build your business solely on social media, and why running your company website on a platform like Wix or Squarespace could put you in jeopardy.