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Why you need to own your marketing platform
In this livestream from my personal archives, the 2820 Press team reviews why it’s never enough to build your business solely on social media, and why running your company website on a platform like Wix or Squarespace could put you in jeopardy.
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What’s the best content management system for your small business?
We still recommend Wordpress as our go-to content management system. You’ve got better options than ever for building a business website that’s easy to maintain.
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How can “bad actors” ruin your company’s SEO?
Three ways you can defend your company’s SEO from hackers, scammers, con artists, and the competitors who hire them.
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How to market your small business on the Post-Organic Web
Small business owners should invest marketing budgets on campaigns that clearly answer questions for prospects with urgent problems.
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How can you tell when your content marketing workflow isn’t working?
Three ways you can tell if your content marketing workflow is failing, and three things you can do to fix it.
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We broke the 10K hours threshold without breaking me.
Every year has been 2820 Press’ best year ever on just about every metric. However, the end of 2017 nearly broke me. Here’s what we did about it. Christopher Wink warned me this would happen. Back in 2016, we recorded an episode of my podcast and he told me about the challenges he faced when…
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Getting louder in 2019.
On their Rework podcast, the Basecamp team expressed their desire to become a Facebook-Free Company. (DHH wrote an article about this on their Medium publication, as well.) They don’t depend on Facebook for new business, nor do they rely on it to reach their audience, and that’s 100% the right decision for them. That said,…
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Revisiting my favorite World Cafe sessions
It’s been a year of reinvention for me. 2820 Press has been rolling along for six years now, and it’s been a long time since I’ve had bandwidth to devote to personal projects. Maybe that’s why I’ve been reflecting a lot lately on parts of my career that have been in the rear view mirror…
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Content Marketing Essentials: How to reset your company’s positioning
Years ago, content marketing professionals thrived on the volume of their work. Today, the most successful professionals we know rely on consistency to close their deals.
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3 ways to efficiently generate content for your business
As an entrepreneur, executive function is one of your most important—and scarcest—resources. If you’re trying to come up with new topic ideas every time you’re sitting down to write an article or record a video for your content marketing program, you’ll feel like you’re spinning your wheels. Dropping a blog post or a Medium entry…
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How to build a blogging routine that doesn’t overwhelm your business
“Business blogging” isn’t dead yet. Even though a lot of businesses no longer want to admit they’re still “blogging,” consistently posting new, substantive articles to your brand’s owned media channels is still one of the best ways to ensure you stay relevant in organic search results and on social media. The only big thing that…
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Convince your prospect that you’re really open for business with three online platform tweaks
Stand-up comedian John Mulaney spent a few minutes of his debut Saturday Night Live monologue unpacking how we spend half our time online trying to convince security systems that we’re not robots. It’s frustrating enough to figure out the difference between a squiggly “3” and a squiggly “E” when you’re trying to access your email.…