How can “bad actors” ruin your company’s SEO?
Three ways you can defend your company's SEO from hackers, scammers, con artists, and the competitors who hire them.
Burgers and fries: how your customer experience and communications should work side-by-side.
“I never, ever want to get a phone call from a customer about an undercooked hamburger.” That quote’s from a former boss […]
Capturing attention and building media relationships in “The New PR” environment
A client’s investor called me to check in on the status of a communications campaign. Having made it through both “Web 1.0” […]
Story Placement and “The New PR”
When I talk to business owners and company leaders about why they think their messages aren’t getting traction with public relations or […]
Focus on your business instead of on your business blog.
At two of my early journalism gigs, I encountered assignment desk editors who would crumble press releases and three-point them into the […]