The world’s best content marketing campaign gave us Impressionist painting
Imagine you’re struggling to figure out how to move your family business forward in a crowded market. Your competitors are huge, entrenched […]
The Build #5: Portfolios
We’re used to associating portfolios with creative professionals, like artists or writers. However, the concept of a “Portfolio Life” has become essential […]
The Build #4: Snacks
On a tight budget, but with backing from retailers like Whole Foods, the Bandar Foods team’s showing how lean startup ideas could […]
The Build #3: Love
We talk about being “in love” with our careers, but can use skills from the job hunt to help find a real […]
The Build #2: Goals
Former professional soccer player Anthony Maher made over 150 goals on the pitch. As the CEO of Philadelphia coworking network Benjamin’s Desk, […]
The Build #1: Coffee
Turning his hobby into a viable business taught Ben Levin some lessons about staying ahead of trends, competitors, and regulators. It’s the […]
How to nail your next job interview
For my speaking engagement at Rosemont College, I put together a quick deck featuring six steps job seekers can use for successful […]
Capturing attention and building media relationships in “The New PR” environment
A client’s investor called me to check in on the status of a communications campaign. Having made it through both “Web 1.0” […]
Story Placement and “The New PR”
When I talk to business owners and company leaders about why they think their messages aren’t getting traction with public relations or […]
Five reasons to pick WordPress for your business website
Prospective clients often ask why I favor WordPress as our preferred content management system for business websites. I’ve got five reasons why […]
Cadence counts. Cadence converts.
Stop pretending your audience has burned out on your message. That’s the message I delivered at a recent seminar on content marketing […]
Forget 140 characters.
The first 11 letters of your headline determine whether someone’s going to digest your message. Jakob Nielsen summarized some of his group’s […]