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The world’s best content marketing campaign gave us Impressionist painting
Imagine you’re struggling to figure out how to move your family business forward in a crowded market. Your competitors are huge, entrenched in your industry, and content to squeeze your little company out of business. It’s a challenge we often hear about from new clients, especially at companies that want to explore content marketing as…
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The Build #5: Portfolios
We’re used to associating portfolios with creative professionals, like artists or writers. However, the concept of a “Portfolio Life” has become essential for career survival. Our guest is serial entrepreneur Rodney Goldston as he shares experiences he earned as an employee in various Fortune 100 companies helped him build a successful solo consulting practice. It’s…
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The Build #4: Snacks
On a tight budget, but with backing from retailers like Whole Foods, the Bandar Foods team’s showing how lean startup ideas could help change how new products get to store shelves. More about today’s guest: Lalit Kalani on LinkedIn Transcript Announcer: From 2820 Radio in Philadelphia, it’s The Build. Conversations with entrepreneurs and innovators about…
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The Build #3: Love
We talk about being “in love” with our careers, but can use skills from the job hunt to help find a real relationship? In this episode of The Build, it’s the story of CandiDate. Amber Wanner founded a company that blends traditional matchmaking with modern technical recruiting and that’s helping developers and other IT professionals…
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The Build #2: Goals
Former professional soccer player Anthony Maher made over 150 goals on the pitch. As the CEO of Philadelphia coworking network Benjamin’s Desk, he began helping startup companies hit their own goals. Transcript [00:00:00] Announcer: From 2820 radio in Philadelphia, it’s The Build; conversations with entrepreneurs and innovators about their dreams, their triumphs, and their challenges.…
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The Build #1: Coffee
Turning his hobby into a viable business taught Ben Levin some lessons about staying ahead of trends, competitors, and regulators. It’s the story behind fatCoffee, on Episode 1 of The Build. Transcript [00:00:00] Announcer: From 2820 radio in Philadelphia, it’s The Build. Conversations with entrepreneurs and innovators about their dreams, their triumphs, and their challenges.[00:00:13]…
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How to nail your next job interview
For my speaking engagement at Rosemont College, I put together a quick deck featuring six steps job seekers can use for successful interviews. More commentary’s coming soon, but the deck download for participants is available for download or via the Slideshare viewer below:
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Capturing attention and building media relationships in “The New PR” environment
A client’s investor called me to check in on the status of a communications campaign. Having made it through both “Web 1.0” and “Web 2.0,” he shared a perspective I hear often from media and technology leaders these days. Despite a seeming explosion of places where companies can get coverage—blogs and podcasts, along with newspapers…
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Story Placement and “The New PR”
When I talk to business owners and company leaders about why they think their messages aren’t getting traction with public relations or earned media, I’ll cite changes in the way newscasts actually present information. Instead of just telling you the news, an anchor’s got to deliver an enticing customer experience — they’ve got to convince…
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Five reasons to pick WordPress for your business website
Prospective clients often ask why I favor WordPress as our preferred content management system for business websites. I’ve got five reasons why I love to get our customers started on WordPress: It’s easy to publish. You don’t need to be a coder to update and add pages to your WordPress website. In addition to a…
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Cadence counts. Cadence converts.
Stop pretending your audience has burned out on your message. That’s the message I delivered at a recent seminar on content marketing programs. And it’s a big part of the strategy I use with clients here at 2820 Press. During the first ten years of my career in radio, I learned some important lessons about…
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Forget 140 characters.
The first 11 letters of your headline determine whether someone’s going to digest your message. Jakob Nielsen summarized some of his group’s latest findings, which shouldn’t surprise anyone who’s been working online for the past decade. We’ve known—since at least 1997—that online readers scan information before they make the decision to round back up and…