How can you tell when your content marketing workflow isn’t working?
Three ways you can tell if your content marketing workflow is failing, and three things you can do to fix it.
We broke the 10K hours threshold without breaking me.
Every year has been 2820 Press’ best year ever on just about every metric. However, the end of 2017 nearly broke me. […]
Getting louder in 2019.
On their Rework podcast, the Basecamp team expressed their desire to become a Facebook-Free Company. (DHH wrote an article about this on […]
Revisiting my favorite World Cafe sessions
It's been a year of reinvention for me. 2820 Press has been rolling along for six years now, and it's been a long time since I've had bandwidth to devote to personal projects. Maybe that's why I've been reflecting a lot lately on parts of my career that have been in the rear view mirror for a while.
Content Marketing Essentials: How to reset your company’s positioning
Years ago, content marketing professionals thrived on the volume of their work. Today, the most successful professionals we know rely on consistency to close their deals.
3 ways to efficiently generate content for your business
As an entrepreneur, executive function is one of your most important—and scarcest—resources. If you’re trying to come up with new topic ideas […]
How to build a blogging routine that doesn’t overwhelm your business
“Business blogging” isn’t dead yet. Even though a lot of businesses no longer want to admit they’re still “blogging,” consistently posting new, […]
Convince your prospect that you’re really open for business with three online platform tweaks
Stand-up comedian John Mulaney spent a few minutes of his debut Saturday Night Live monologue unpacking how we spend half our time […]
Getting physical.
As we’ve been recruiting guests for season two of “The Build” I’ve found myself steering toward founders who share my bias for […]
Who cares about your stories when there’s already too much content?
If there’s already “too much content,” why even bother to write anything new? It turns out, the average lifespan of a blog […]
The Zero Stack Startup
Most of the founders I talk with on my podcast, The Build, didn’t start their companies with huge investors behind them. Sometimes, […]
Three signs it’s time for you to upgrade your website
Even though your website anchors your “owned media,” you’re losing control of your audience’s experience a little more every day. For instance, […]