Introducing Podcast Taxi
It was just a matter of time. For years, I’ve been recommending podcasts, audiobooks, and other personal audio recordings as a pillar […]
Beautiful evening. You can almost see the stars!
Jay Frank gave a toast when Lori Taylor and I got married that might have been as long as the actual ceremony. […]
An Hourglass and a Flower Pot
It’s the fall of 1987. There’s a new kid on the school bus. An Army brat, if I remember, or maybe the […]
Marketing on the post-organic web
The “level playing field” we enjoyed online from the early 2000s now looks a lot more like broadcast media from the late […]
Here’s why we start every web design project by asking, “What does success mean for you?”
Every web design project we launch starts with a kickoff session and a series of stakeholder interviews designed to discover how our client defines success.
Measuring your messaging’s real ROI
You’ve got “reach.” You’ve got “engagement.” You’ve even got “amplification.” But all the online media jargon in the world won’t help you […]
Build your “burnout-proof” content marketing program.
Never let writer’s block get between you and your audience again. Learn how to take a single great idea and customize it […]
Why you need to own your marketing platform
In this livestream from my personal archives, the 2820 Press team reviews why it’s never enough to build your business solely on […]
What’s the best content management system for your small business?
We still recommend Wordpress as our go-to content management system. You've got better options than ever for building a business website that's easy to maintain.
Letting Go of Old SEO Habits
If you’re getting SEO advice from anyone, remember that the best experts in the field know that what they’re selling you works right now, but isn’t guaranteed to work as well next year, and may not even work at all in 18 months. Remember, we’re just hitting the “let’s pave the highways” phase of digital media.
How can “bad actors” ruin your company’s SEO?
Three ways you can defend your company's SEO from hackers, scammers, con artists, and the competitors who hire them.
What can small business owners do to manage their websites more easily?
In our February 2019 Q&A livestream, our team covers: How to ensure your website is unique Website updates on a budget The […]