Good search engine optimization costs less than secret strategies.
It’s cheaper to do good search engine optimization legitimately, than it is to use “black hat” SEO. That’s a paraphrase from a […]
Lead generation, thought leadership, and brand awareness named top content marketing goals.
Lead generation tops the list of goals for content marketing programs, according to IDG Enterprise. Researchers talked to over 700 professional marketers […]
Focus on your business instead of on your business blog.
At two of my early journalism gigs, I encountered assignment desk editors who would crumble press releases and three-point them into the […]
Cheap web content could cost you your search engine ranking.
A prospect recently asked me why she should spend so much money for original articles on her site, when she can just […]
Authorship and brand voice.
Ryan Smith has ignited a debate in newsrooms and marketing agencies across America, in the wake of exposing his (now former) employer, […]
On paying by the word for web copy.
For all the posturing we make about being casual and transparent online, web copywriters don’t always make their pricing clear. We’ve had […]
Surviving chaos.
Researching a freelance writing assignment for a client, I ended up on a website run by survivalists. I’m hesitant to even link […]
How Marty McFly’s sneakers help your credit card company prevent fraud
Maybe not those sneakers per se, but my latest column for Fox Business explores five of the most ridiculous credit card charges […]
Happy Independence Day.
Happy Fourth of July! Before I head out to enjoy some red velvet pancakes, parades, and fireworks, I’m going to explain what’s […]
The Making of Barclaycard Ring
In an era of big bank consolidation, I’m excited that the folks from Barclaycard have chosen to leverage their “clean brand” to […]
Five Weird Food Combos
I don’t always just write about personal finance and music. My first food blog post landed at The Daily Meal this week. […]
Credit Cards of the Future
Fox Business, NASDAQ, and many other outlets in our CardRatings syndicate picked up my feature on four technology trends that could change […]