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The Build #3: Love
We talk about being “in love” with our careers, but can use skills from the job hunt to help find a real relationship? In this episode of The Build, it’s the story of CandiDate. Amber Wanner founded a company that blends traditional matchmaking with modern technical recruiting and that’s helping developers and other IT professionals…
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The Build #2: Goals
Former professional soccer player Anthony Maher made over 150 goals on the pitch. As the CEO of Philadelphia coworking network Benjamin’s Desk, he began helping startup companies hit their own goals. Transcript [00:00:00] Announcer: From 2820 radio in Philadelphia, it’s The Build; conversations with entrepreneurs and innovators about their dreams, their triumphs, and their challenges.…
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The Build #1: Coffee
Turning his hobby into a viable business taught Ben Levin some lessons about staying ahead of trends, competitors, and regulators. It’s the story behind fatCoffee, on Episode 1 of The Build. Transcript [00:00:00] Announcer: From 2820 radio in Philadelphia, it’s The Build. Conversations with entrepreneurs and innovators about their dreams, their triumphs, and their challenges.[00:00:13]…
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How to nail your next job interview
For my speaking engagement at Rosemont College, I put together a quick deck featuring six steps job seekers can use for successful interviews. More commentary’s coming soon, but the deck download for participants is available for download or via the Slideshare viewer below:
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Capturing attention and building media relationships in “The New PR” environment
A client’s investor called me to check in on the status of a communications campaign. Having made it through both “Web 1.0” and “Web 2.0,” he shared a perspective I hear often from media and technology leaders these days. Despite a seeming explosion of places where companies can get coverage—blogs and podcasts, along with newspapers…
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Story Placement and “The New PR”
When I talk to business owners and company leaders about why they think their messages aren’t getting traction with public relations or earned media, I’ll cite changes in the way newscasts actually present information. Instead of just telling you the news, an anchor’s got to deliver an enticing customer experience — they’ve got to convince…
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Five reasons to pick WordPress for your business website
Prospective clients often ask why I favor WordPress as our preferred content management system for business websites. I’ve got five reasons why I love to get our customers started on WordPress: It’s easy to publish. You don’t need to be a coder to update and add pages to your WordPress website. In addition to a…
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Cadence counts. Cadence converts.
Stop pretending your audience has burned out on your message. That’s the message I delivered at a recent seminar on content marketing programs. And it’s a big part of the strategy I use with clients here at 2820 Press. During the first ten years of my career in radio, I learned some important lessons about…
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Forget 140 characters.
The first 11 letters of your headline determine whether someone’s going to digest your message. Jakob Nielsen summarized some of his group’s latest findings, which shouldn’t surprise anyone who’s been working online for the past decade. We’ve known—since at least 1997—that online readers scan information before they make the decision to round back up and…
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Building your professional development plan.
For most of the past ten years, I’ve developed and delivered professional training courses for clients and internal teams at some of the world’s best companies. Now that I’m running 2820 Press full-time, I thought I’d convert some of that knowledge into personal development tools that you can use if you don’t have access to…
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Three key actions we take with every new WordPress business website
Although 2820 Press still hasn’t reached its first birthday, I’ve been developing sites on WordPress since it forked from b2 almost a decade ago. Over the past few years, WordPress really proved itself as capable of delivering a quality experience for business websites, especially when paired with custom theme design. However, I still find myself…
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This room feels familiar.
Kickstarter looks and acts just like some of the 2.0 designs for public radio pledge interfaces I built for XPN back in 2001. Except, we had plenty of research to show us that you got way higher donations if you put your biggest dollar amounts at the top of the page. That way, people scroll…